Best supermarket for your Christmas shop revealed out of Tesco, Aldi, Lidl and more
Consumer champion Which? has named this best year's best supermarket for the Christmas food shop and it sees a popular chain retain the title for a second year running.
We've just had the Which? guide to best supermarkets for mince pies and now the magazine has shared the result of its latest research after its members rated the quality and taste of Christmas food they bought at a range of supermarkets, along with their value for money and whether they would recommend them to others.
And Aldi again has been crowned the best supermarket to buy your Christmas food shop. As The Mirror reports, the budget supermarket received a score of 84% - beating the likes of Marks & Spencer at 82%; Waitrose at 80% and Lidl at 78% - in a survey of more than 8,000 Which? members.
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Aldi, which has just revealed the items most-needed by foodbanks this festive season, was also named best supermarket for pigs in blankets, stuffing and fresh vegetables. Julie Ashfield, managing director of buying at Aldi UK, which also recently released its new Christmas advert starring Kevin the carrot, said: “We’re thrilled to be recognised by Which? as the best place to buy Christmas essentials, for the second year in a row.
“This is a testament to the hard work and dedication of our teams, who are committed to delivering great value, quality and service to our shoppers. Christmas is a special time for many and we’re proud to help families across the UK make the most of their festive celebrations, all while keeping their budgets in check.”
The survey follows further success for Aldi when the store was named by Which? in October as being the cheapest UK supermarket. A shopping list there of 62 items was found to cost £111.66 on average across the month, compared to £142.39 at Waitrose which was the most expensive.
Lidl was hot on its heels however, with its shop costing only 41p more with the supermarket’s loyalty scheme Lidl Plus, and 67p more without it. The two went head to head the previous October too when Lidl beat Aldi to top spot by 17p.
This time around, the list of 62 items included both branded and own-brand items, such as Birds Eye Peas, Hovis bread, milk and butter. The analysis includes special offer prices and loyalty prices where applicable but not multibuys. Tesco Clubcard members would have paid £122.26 on average while without a Clubcard the Tesco shop cost £125.09.
For those using a Sainsbury’s Nectar card, October's shopping list of items averaged £125.93. Without the card, the same items were £130.79.
For a bigger shop of 164 items, Asda was cheapest at £418.71 and Waitrose the most expensive at £461.10. Aldi and Lidl are not included in that comparison as they have a smaller range of products compared to the other supermarkets.
Harry Rose, editor of Which? magazine, said: “Our latest monthly analysis once again sees Aldi crowned as the UK’s cheapest supermarket. In the lead up to the festive season, people are looking to cut costs where they can."