Beyond Meat Gains as McDonald’s to Test Plant-Based Burger in U.S.

·1-min read

By Dhirendra Tripathi

Investing.com – Beyond Meat stock (NASDAQ:BYND) rose 1.5% on Thursday as McDonald’s (NYSE:MCD) said it would start testing a McPlant burger in eight U.S. outlets next month.

McDonald's stock gained 1% as well.

The fast-food chain said it will run the test as long as supplies last. Going by customer response, the retailer will be better placed to understand the impact of introducing a plant-based burger on its operations.

The two companies have jointly developed the plant-based burger. The fast-food giant is already selling the burgers in Sweden, Denmark, Austria, the Netherlands and the U.K.

In an industry where consumers are finicky and reluctant to change, McDonald’s has been slow in testing out meat substitutes and plant-based meat to its menu. New menu items add more complexity to kitchens and supply chains and make the tasks that much more complex for staff.

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