Beyond Van Gogh experience unlike any exhibit Liverpool has held

Anna Parry, Head of UK Business Development for Annerin Productions ahead of the premiere of Beyond Van Gogh at the Exhibition Centre, Liverpool. Photo by Colin Lane
-Credit: (Image: Colin Lane/Liverpool Echo)


The Beyond Van Gogh: The Immersive Experience is set to be an emotive event for the city.

Beyond Van Gogh: The Immersive Experience lands in Liverpool's Exhibition Centre from Thursday, June 27 - Wednesday, July 24, extending its stay by an additional 10 days due to demand.

Guests will have the chance to enjoy mindful exploration as the artist’s work comes to life around them in a modern retelling of the legendary artist's work.

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Annerin Productions, the team responsible for the experience, confirmed the response from Liverpool has been overwhelming. Due to the city's outpouring of support and demand, Annerin Productions agreed it was a great sign to bring future events and exhibitions to the area.

Discussing what to expect from the experience, Anna Parry, head of UK business development for Annerin Productions, told the ECHO: "We researched which artist would feed well into projects and appeal to the masses. Van Gogh is hands down one of the most prolific artists we've ever had and Beyond Van Gogh: The Immersive Experience is one of the biggest exhibits around. What we're seeing here will be thousands of square metres with 40 different projectors displayed on massive 10-metre-high screens. It gives you the grand feeling of being immersed in his artwork."

There will be four different areas to the experience. Visitors will first walk through the education room where they'll be met with Van Gogh's legendary artistic timeline and dive deep into his mindset. Next, you will walk through the "waterfall room" where you can witness the power of the projections in their full glory.

Beyond Van Gogh
Beyond Van Gogh -Credit:Paquin Entertainment Group

Up next is the 10,000sq ft immersive room where you'll pass through all of Van Gogh's legendary paintings including 'Sunflowers', 'Cafe Terrace at Night', and 'Starry Night'. Finally, guests will soak up all of his personal portraits as a conclusion to the experience.

The integrity and emotional power of such classic work have been kept at the forefront of the creative team's minds during the modernisation process. Anna said: "We've put so much effort into protecting and respecting the artwork that this is a homage to Van Gogh and his legacy. The exhibit is backed with a beautiful soundtrack that also took hours and hours of research to produce. We wanted to ensure we got the correct symphonies and orchestras so they tie in with how he was and the feeling of him as a person.

"You can be an art lover, someone who has never been to an exhibit or a three-year-old and enjoy the emotive crafter and sensory experience this will evoke."

You can find tickets for Beyond Van Gogh: The Immersive Experience here.

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