The biggest Cadbury store is opening in Birmingham with free chocolate for first 200 shoppers
The biggest Cadbury World shop is set to open in Birmingham this week - and there's free chocolate for the first 200 shoppers. The new Bournville store will stock its largest range of Cadbury products ever.
The doors to the new Cadbury World shop will open on Thursday, November 21. And the first 200 shoppers through the door will receive a free Cadbury Dairy Milk bar.
The new store will have more Cadbury lines under one roof than any other store in the UK - an estimated 350 product lines and 50 special edition Christmas ranges ready for the festive season.
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The Cadbury World shop first opened 34 years ago. All the classic confections including Cadbury Dairy Milk, Toblerone, Crunchie, Flake, Marvellous Creations and plenty more will be available to buy in the store.
Shoppers will also find a host of exclusive handmade chocolate products from Christmas trees, to teapots, to footballs – all made on site and hand decorated by the Cadbury World chocolatiers.
Barrie Oldridge, store manager at the Cadbury World Shop, who will be celebrating his 30th year working at the attraction in 2025, said: "The time working at the Cadbury World shop has flown by, and it certainly doesn’t feel like almost 30 years - more like 10.
"Visitors often ask what my favourite products are, which having tried them all, is a big question. My top picks would have to be Picnic and Starbar, however, the new product launches every year mean the top spot is always highly disputed. The Cadbury World chocolatiers’ personalised products are also spectacular."
This year Cadbury World received an £8 million investment from new owners Merlin Entertainments. The new shop opening is part of the investment which also includes other refurbishments and new zones, including the Have A Go zone, new Cadbury Chocolate Quest ride and Bournville Experience.