Black Friday 2017: Assembled media on Oxford Street disappointed to find just one man waiting outside shop

Assorted media gathered at an Oxford Street shop in the early hours to film riotous crowds on Black Friday, but were left disappointed to find just one man waiting outside.

Curry’s PC World opened two hours early on Friday morning in expectation of a rush from customers hoping to snap up bargains on the annual discount day.

But a video shared by BBC home affairs reporter Frankie McCamley showed just one person entering the store as the doors opened at 7am.

Appearing slightly sheepish at the attention of the assembled media, the man, who said his name was Marcel, glided through the store to pick up his pre-ordered laptop, according to Ms McCamley.

Black Friday appears to have been a more sedate affair this year after retailers offered days of discounts.

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In marked contrast to the frenzy of American shoppers who once again launched raids on shopping malls across the US, images emerged of silent streets and empty shopping centres in the early hours across Britain.