Amazon has launched its 2019 Black Friday sale a full week ahead of the day itself, making it Amazons' biggest ever Black Friday event.
With Amazon’s sales increasing by “millions” during the Black Friday period last year and Cyber Monday being the biggest shopping event in the retailer’s history, there’s impressive deals across everything from tech and beauty to toys and fashion.
The online retailer announced its Black Friday Countdown sale earlier this week, which ran from 18 November to 21 November, but its official Black Friday sale launched on Friday.
Black Friday always falls on the first Friday after Thanksgiving. This year, the main day is Friday 29 November (make a note in your diary now) and will last the entire weekend, culminating with Cyber Monday, which is the online-only day of the sale.
We've explained it all in our guide to getting the best Black Friday deals.
Last year, the retailer’s sale ran for 10 days. As notorious players in the Cyber Monday world too, expect slashed prices on Amazon during the online-only part of the Black Friday period.
Here’s our roundup of the best deals so far, along with top tips on how to find the best Amazon deals this Black Friday.
Our IndyBest team has hand-picked every deal featured here. We may earn some commission from the links in this article, but our selections have been made independently and without bias. This revenue helps to fund journalism across The Independent.
The best Black Friday Amazon deals
Echo Dot (3rd Gen) - Smart speaker with Alexa - Charcoal Fabric – was £49.99, now £22
Amazon Fire TV Stick 4K Ultra HD with Alexa Voice Remote – was £49.99, now £29.99
Ring Video Doorbell plus Echo Dot Charcoal – was £138.99, now £111
Fire HD 8 Kids Edition Tablet, 8“ HD Display, 32 GB – was £129.99, now £84.99
All-new Blink XT2 1-Camera System + Echo Dot (3rd Gen), Charcoal – was £149.98, now £74.99
Hive Active Heating and Hot Water Thermostat with Professional Installation + Echo Dot (3rd Gen) - Charcoal Fabric – was £171.99, now £159.98
All-new Amazon Echo (3rd generation) | Smart speaker with Alexa, Charcoal Fabric – was £89.99, now £59.99
Echo Show 5 – Compact smart display with Alexa, Black – £79.99, now £49.99
Hive Active Heating and Hot Water Thermostat with Professional Installation + Echo Dot (3rd Gen) - Charcoal Fabric – was £184.98, now £159.98
Echo Show 8 | 8“ HD smart display with Alexa, Charcoal fabric – was £119.99, now £59.99
All-new Amazon Echo (3rd generation) | Smart speaker with Alexa, Twilight Blue Fabric – was £89.99, now £59.99
Ultimate Ears Wonderboom Portable Wireless Bluetooth Speaker – was £89.99, now £39.99
Philips 43PUS7304/12 43-Inch 4K UHD Android Smart TV – was £549, now £399
Sony BRAVIA KD55XG81 55-inch LED 4K HDR Ultra HD Smart Android TV – was £1,099, now £599
Panasonic TX-49GX551 49 inch 4K Ultra HD HDR Smart TV – was £499.99, now £349
Sony BRAVIA KD49XG81 49-inch LED 4K HDR Ultra HD Smart Android TV – was £949, now £539
LG Electronics OLED55B9PLA 55-Inch UHD 4K HDR Smart OLED TV with Freeview Play – was £1,799, now £1,099
Samsung 43-Inch Ru7400 Dynamic crystal Colour HDR Smart 4K TV – was £509.99, now £366
Samsung 55-inch RU7400 Dynamic Crystal Colour HDR Smart 4K TV – was £699, now £449
Sony HT-RT4 600W 5.1 CH Soundbar System with Tall Rear Speakers – was £350, now £269
Blaupunkt 24“ HD Ready LED TV with Freeview – was £149.99, now £119.99
Samsung 55-inch RU7100 HDR Smart 4K TV – was £699.99, now £427
Bang & Olufsen Beoplay H9i Wireless Bluetooth Over-Ear Headphones – was £450, now £288, Amazon
Beats Studio3 Wireless Over‑Ear Headphones – was £299.95, now £199
House of Marley Positive Vibration 2 Wireless Headphones – was £69.99, now £50.06
Powerbeats3 Wireless Earphones - Black – was £169.95, now £95, Amazon
Sennheiser HD 4.50 Special Edition, Over Ear Wireless Headphone with Active Noise Cancellation – was £179.99, now £84.99
Sony Wh-XB900N Extra Bass Wireless Noise Cancelling Headphones – was £230, now £129
Sony WH-CH700N Wireless Bluetooth Noise Cancelling Headphones – was £94.48, now £79
Sennheiser PXC 550 Wireless NoiseGard Adaptive Noise Cancelling, Bluetooth Headphone with Touch Sensitive Control and 30-Hour Battery Life – was £329.99, now £172.29
Bang & Olufsen Beoplay H9i Wireless Bluetooth Over-Ear Headphones – was £450, now £287.78
Sennheiser GAME ZERO Professional Noise Blocking Gaming Headset – was £175.47, now £109.99
Marshall Monitor Bluetooth Headphones – was £219.99, now £98
JBL LIVE 400BT Wireless On-Ear Headphones – was £99.99, now £49.99
ASUS ZenBook UX533FD-A8067T 15.6 Inch Full HD 4-Way NanoEdge Screen – was £1,299, now £999
Microsoft Surface Pro 7 12.3” Tablet (Black) – was £1,169, now £995.58
Microsoft Surface Pro 7 12.3” Tablet (Platinum) - Intel 10th Gen Quad Core i5, 8GB RAM, 128GB SSD – was £1,023.99, now £729
Microsoft Surface Laptop 3 Ultra-Thin 13.5” Touchscreen Laptop (Platinum) – was £999, now £829
ASUS VivoBook X512FA 15.6 Inch Full HD Laptop – was £599.99, now £399
ASUS E406MA-BV211TS 14 Inch HD Cloudbook with Microsoft Office 365 – was £249.99, now £149.99
ASUS TUF FX505DV 15.6“ FHD 120Hz Thin Bezel Gaming Laptop – was £1,249.99, now £889
Acer Chromebook 315 CB315-2H – was £299.99, now £219.99
ASUS ZenBook UX333 Full HD 13.3 Inch Laptop – was £899.99, now £699.99
Microsoft Surface Pro 6 12.3 Inch Tablet, Intel 8th Gen Core i7, 8 GB RAM, 256 GB SSD – was £1,429, now £944.02
Dell Inspiron 3581 15.6-Inch FHD Anti-Glare 2019 Laptop – £379, now £279.99
Console and game deals
Nintendo Switch Lite - Turquoise – was £198.02, now £189.99
Nintendo Switch Lite - Yellow – was £198.02, now £189.99
Call Of Duty: Modern Warfare PS4 Pro Bundle (PS4) – was £329.85, now £299
Fifa 20 PS4 Pro 1TB Bundle (PS4) – was £326.07, now £299.99
Xbox One X 1TB Console - Star Wars Jedi: Fallen Order Bundle (Xbox One) – was £449.99, now £299.99
Xbox One X Gears 5 Limited Edition bundle (1TB) – was £408.99, now £299.99
Apple iPad Pro (10.5-inch, Wi-Fi, 256 GB) - Silver (Previous Model) – was £619, now £529
HUAWEI MediaPad T3 10 – 9.6“ Android 8.0 Tablet – was £139.99, now £119.99
Apple iPad (10.2", Wi-Fi, 32GB) – Gold – was £349, now £299
All-new Fire 7 Tablet | 7“ display, 16 GB, Black – was £49.99, now £29.99
Apple iPad (9.7-inch, Wi-Fi + Cellular, 128 GB) - Space Grey (Previous Model) – was £539, now £399
HUAWEI MediaPad T5 - 10.1” Android 8.0 Tablet – was £169.99, now £139.99
Fire HD 8 Tablet, 16 GB, Blue – was £79.99, now £44.99
Apple iPad (9.7-inch, Wi-Fi + Cellular, 128 GB) - Silver (Previous Model) – was £539, now £399
Microsoft Surface Pro 7 12.3” Tablet – was £1,023.99, now £729
All-new Fire HD 10 Tablet | 10.1“ 1080p Full HD display, 32 GB, Black – was £149.99, now £94.99
Samsung S9 64 GB Hybrid SIM Lilac Purple and Harman-Kardon ONYX Speaker – was £677.77, now £509
OnePlus 6T 8 GB RAM 128 GB UK SIM-Free Smartphone - Thunder Purple – was £529, now £449
HONOR 10 Lite Dual SIM, 64 GB storage, 24 MP Front Camera with 6.21 Inch Full View Display – was £199.99, now £149
OnePlus 6T 8 GB RAM 128 GB UK SIM-Free Smartphone - Mirror Black – was £529, now £449
Huawei P30 Pro 128 GB 6.47 Inch – was £899, now £649.99, Amazon
Samsung Galaxy A70 Dual-SIM 128GB 6.7-Inch Black – was £369, now £309
Home and kitchen appliance deals
Breville VKT092 Flow Electric Kettle – was £49.99, now £27.99
Sonos One (Gen 2) - The Powerful Smart Speaker with Alexa Built-In, Black – was £199, now £159
Bosch Electric Screwdriver IXO – was £54.45, now £29.99
iRobot Roomba 671 Robot Vacuum Cleaner, WiFi Connected and programmable via app, Black – was £399, now £229.99
Shark Cordless Upright Vacuum Cleaner – was £449.99, now £279
Philips HD9220/20 Air Fryer – was £200, now £99.99
Philips Azur Steam Iron with 250g Steam Boost – was £90, now £44.99
MasterClass Induction-Safe Stainless Steel Stock Pot with Lid, 11 Litre – was £47.99, now £33.99
Eufy Robot Vacuum Cleaner – was £289.99, now £169.99
Ryobi RRS1801M ONE+ Reciprocating Saw – was £70, now £53.99
De'Longhi ECP35.31 Traditional Pump Espresso Machine – was £179.99, now £169
Philips Hue Lightstrip 3m Bundle – was £73.94, now £44.99
Epson EF-100B 3LCD, Laser, Streaming Device, Bluetooth, Built In 5 W Speaker, Portable Projector - Black – was £749.99, now £629
NETGEAR Wifi Range Extender EX6120 – was £44.99, now £26.99
Philips Hue White and Colour Ambiance Starter Kit: Smart Bulb 3x Pack – was £149.99, now £69.99
Philips Wake-Up Light Alarm Clock Coloured Sunrise Simulation, 5 Sounds and Radio Function - HF3520/01 – was £140, now £84.99
Tefal GV9071 Pro Express Care High Pressure Steam Generator, 2400 W, Black/Blue – was £329.99, now £179
Vax S86-SF-CC Steam Fresh Combi Classic Multifunction Steam Mop – was £149.99, now £49.99
Kenwood KM240 Stand Mixer – was £179.95, now £89.95
eve Sleep Original Memory Foam Mattress | Super King – was £606.94, now £426.99
eve Sleep Original Memory Foam Mattress | UK Single – was £349, now £210.99
eve Sleep Original Memory Foam Mattress | Small Double – was £394.99, now £259.99
eve Sleep Light UK King, Original, Breathable Memory Foam Mattress, 150 x 200 cm, 10 Year Warranty – was £499.99, now £398.99
Silentnight 2800 Pocket Natural Wool Mattress | Tailored Support & Pressure Relief | Medium | King – was £919, now £589.99
Silentnight 1400 Pocket Natural Wool Mattress | Tailored Back Support | Firm | Double – was £599, now £379.99
Silentnight 2800 Pocket Natural Wool Mattress | Tailored Support & Pressure Relief | Medium | Double – was £779, now £434.99
Silentnight 2000 Pocket Natural Wool Mattress | Tailored Comfort & Pressure Relief | Medium Soft | King – was £769, now £499.99
Silentnight 2800 Pocket Natural Wool Mattress | Tailored Support & Pressure Relief | Medium | Super King – £1,099, now £699.99
Silentnight 1400 Pocket Natural Wool Mattress | Tailored Back Support | Firm | Single – was £449, now £279.99
Health and beauty deals
Braun Series 9 Electric Shaver for Men 9242s, Wet and Dry, Integrated Precision Trimmer – was £299, now £139.99
Remington Keratin Protect Intelligent Ceramic Hair Straighteners – was £99.99, now £29.99
Philips Series 3000 Wet & Dry Men’s Electric Shaver with Pop-up Trimmer – was £110, now £39.99
Fitbit Charge 3 Advanced Fitness Tracker – was £129.99, now £79.99, Amazon
Philips Lumea Advanced IPL Hair Removal Device with 2 Attachments for Face and Body – was £360, now £298
HUAWEI Watch 2 Sport Smartwatch – was £279.99, now £159.99, Amazon
Braun IPL Silk Expert Pro 5 PL5124 Generation IPL, Permanent Visible Laser Hair Removal for Women and Men with Premium Pouch – was £599.99, now £279.99
Philips Lumea Prestige IPL Cordless Hair Removal Device for Body, Face, Bikini and Underarms – was £550, not £291.75
ghd Original Styler Professional Ceramic Hair Straighteners – was £109.99, now £81.99
ghd Max Styler Professional Ceramic Hair Straighteners – was £149, now £109.99
ghd Gold Styler Professional Hair Straighteners – was £149, now £109.99
ghd Air Hair Dryer Salon-Finish Hairdryer – was £99, now £78.99
Elizabeth Arden Eight Hour Cream Skin Protectant – was £28, now £20.35
Garmin Vivomove 3S Hybrid Smartwatch with Real Watch Hands and Hidden Touchscreen Display – £219.99, now £178
Braun Series 3 ProSkin 3080s Electric Shaver, Wet and Dry Electric Razor for Men – was £149.99, now £62.97
Oral-B Genuine CrossAction Replacement White Toothbrush Heads – was £33.99, now £18
Philips Sonicare DiamondClean Electric Toothbrush – was £299, now £99
Philips Series 5000 Wet and Dry Men's Electric Shaver with Turbo Plus Mode – was £170, now £65
Vera Wang Princess Eau de Toilette – was £60, now £16.99
Calvin Klein Obsession for Women Eau de Parfum – was £68, now £23.95
Nerf Fortnite AR-L Motorised Toy Blaster, 20 Official Fortnite Elite Darts – was £50.99, now £37
LEGO 10903 DUPLO Town Fire Station with Light and Sound, Fire Engine and 2 Firemen Figures – was £39.99, now £25.99
Toy Story 203154001 Disney Pixar 4-RC Buggy with Woody 1: 24 Scale, Multi-Colour – was £27.99, now £21.99
Hot Wheels FTB67 City Gator Car Wash Connectable Play Set with Diecast and Mini Toy Car – was £69.99, £33.99
LEGO 21155 Minecraft Mine Steve Minifigure, Blacksmith, Husk, Creeper and Animal Figures – was £79.99, now £59.99
Melissa & Doug Pizza Party Wooden Play Food (Pretend Play Pizza Set, Self-Sticking Tabs, 54+ Pieces) – was £15.46, now £13.96
Sylvanian Families Town - Grand Department Store – was £119.99, now £79.53
LEGO 70422 Hidden Side Shrimp Shack Attack Set – was £44.99, now £33.99
When is Black Friday?
As the sale falls on November 29 this year, there's less than a month for shoppers to find deals before Christmas.
But Black Friday deals – on the high street and online – begin long before the actual day, from anywhere between the week before to as early as mid October.
What were the best Amazon deals last year?
While Amazon is expected to offer particularly great deals across tech, fashion and toys, the retailer is notorious for slashing the prices of its own-brand products, with the Echo Dot being the global best-seller last Black Friday/Cyber Monday.
David Phelan, The Independent's tech writer says: “The company’s Echo smart speakers routinely hit their lowest prices on Black Friday, making them exceptional value, especially since they are always sold at or around cost-price outside of the November bunfight.
Expect Amazon’s Fire tablets, Kindle ebook readers and novelties such as the Amazon smart wall clock to become near-irresistible”
Amazon has also just announced new additions to its smart product range, including the "best sounding Echo ever", the Echo Studio: a music focused speaker capable of playing high definition audio. The popular Echo Dot has also been updated, with a new fabric design and better sound quality. It has also introduced the Echo Flex – a cheaper plug in smart speaker that makes it easier to place Alexa all round the home.
Among other launches, including an Amazon Echo Dot clock, and the Echo Show 8 (a smart speaker with an 8" screen), comes Amazon's Echo Buds – the retailer's new true wireless earphones with noise reduction and hands-free access to Alexa. All of the new Echo products are available to pre-order today, apart from the Echo Buds, but you can sign up to be notified when they become available.
How to get the best Amazon deals
The key to making the most of this annual event is not getting sucked into deals that look too good to be true. Instead, do your homework and come up with a list of products you're actually interested in. That way, you won’t buy lots of pointless things.
Then shop around for the best price, and make sure you know the actual RRP of the product, so you’ll know a good deal when you see one. To find the original price of a product, use PriceSpy or CamelCamelCamel – the latter is especially useful for Amazon.
Throughout Amazon’s sale, you can expect to find Deals of the Day which are featured for just 24 hours, Lightning Deals that are featured for several hours and Best Deals which can run for up to two weeks.
Read more on Black Friday 2019
How to get the best Black Friday deals this year – When the sale starts, how to get the best savings and which brands are taking part
Best Argos, Currys PC World and John Lewis & Partners Black Friday deals – Three big contenders in the sale, these retailers will be slashing prices off a range of products
Best Apple Black Friday deals – The tech giant is notorious for not participating in Black Friday, so how can you find deals on Apple products? Find out in our guide
Best Black Friday laptop deals – Looking for a new laptop but unsure where to start? The Independent’s tech critic David Phelan has shared some advice on what to look out for before the big sale
Best Black Friday console deals – Struggling to choose which console to buy, or wanting to find the best offers? Here's our expert gaming guide
Best Black Friday fashion and beauty deals – Get your wish lists at the ready, your favourite retailers are set to offer huge discounts this year
Best Black Friday kids' toys and gifts deals – From Star Wars Lego to Amazon fire tablets, here's our predictions for the biggest discounts this year
Best furniture Black Friday deals – There's no need to wait until the January sale to bag a bargain sofa, here's our predictions on the best furniture discounts