With thousands of deals across some of the top online toy retailers, you’re sure to find something to suit everyone’s Christmas list (as long as it’s not a Hatchimal…)
This year's event takes place on Friday 24 November and Cyber Monday will follow on Monday 27 November.
Below we've taken a look at some of the best Black Friday deals on toys so far.
Toys 'R' Us
Summer Infant Slumber Buddy Frog
£12.48 (was £24.99), Toys 'R' Us, Buy it now
Power Wheels 12V Porsche 911 GT3
£249.99 (was £349.99), Toys 'R' Us, Buy it now
Neon Flash Blue Scooter
£39.96 (was £56.96), Toys 'R' Us, Buy it now
LEGO City Fireboat
£39.98 (was £64.99), Toys 'R' Us, Buy it now
My Little Pony Glamour Glow Rarity
£11.49 (was £22.99), Smyhts Toys, Buy it now
Imaginext Power Rangers Green Ranger & Dragonzord Remote Control
£24.99 (was £49.99), Smyths Toys, Buy it now
Disney Princess Little Kingdom Musical Moments Castle
£19.99 (was £39.99), Smyths Toys, Buy it now
Hot Wheels Super Ultimate Garage Play Set
£129.99 (was £199.99), Smyths Toys, Buy it now
Sky Viper Spider-Man Homecoming Spider-Drone
£49.99 (was £69.99), Smyths Toys, Buy it now
Teenage Mutant Ninja Turtles Party Wagon
£17.49, (£34.99), Smyths Toys, Buy it now
Hamleys Chestnut Bear
£7.20 (was £18), Hamleys, Buy it now
Hamleys Dough and Accessories Set
£8.50 (was £17), Hamleys, Buy it now
20 Per Cent Off Children's Books
LEGO Star Wars The Last Jedi 75176 Resistance Transport Pod
£29.98 (was £39.97), John Lewis, Buy it now
Mattel FFB15 Bloxels Build Your Own Video Game
£29.47 (was £43.99), Amazon, Buy it now
Fire 7 Tablet for Kids
With a 30 per cent saving, this is a great deal to pick up in time for Christmas. An eight hour battery life and 16GB of storage make for hours of endless fun, whilst the plastic case is robust enough to withstand even the most pretty much anything. The free one-year subscription to Amazon Fire for Kids will allow them to access games, film and tv, apps and books.
£69.99 (was £99.99), Amazon, Buy it now
Lucky Voice Chrome Gold Karaoke Machine
There's nothing like a sing-song after a few glasses of the Christmas port, so make sure you're prepared for this year's shenanigans by investing in Lucky Voice's karaoke machine. Complete with a microphone and mixer, you simply hook it up to your phone, laptop or tablet to get started. With access to Lucky Voice's catalogue, you can then choose from thousands of songs to stream directly to your screen. Even better, you get a month's free, unlimited access with each purchase.
£50 (was £70), Lucky Voice, Buy it now
Peppa Pig Kids Bike
If you’re trying to get your kid on a bike and they love Peppa Pig, this might be just the ticket. Suitable for ages three to five, the strong steel frame is covered in a cool blue and pink design, with the white 12 inch wheels and a yellow rim adding to the aesthetic. Peppa Pig and Susie Sheep cheer on from the chain guard and the stabilisers are detachable.
£60 (was £95), Halfords, Buy it now
Mercedes Ride On Toy Car
Why wait ‘til they’re 17 to get them driving? Start the children young with this rip roaring Mercedes toy. Featuring a functional steering wheel and horn as well as music sounds, it’ll suit little ones as young as two. It even has authentic licencing from Mercedes – Benz – yes, really.
£25 (was £50), Halfords, Buy it now
Paw Patrol My Size Lookout Tower
£104.99 (was £139.99), Littlewoods, Buy it now
Playmobil Grand Princess Castle
Including Prince and Princess figurines and two royal thrones, this castle is dreamy enough to make even Cinderella jealous. With its sweeping staircase, opulent golden gates and dramatic turrets, it truly is fit for a queen.
£119.99 (£164.99), Littlewoods, Buy it now
More deals coming soon.