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In order to raise awareness to the economic power of Black Americans, Tuesday, July 7 has officially been marked as Blackout Day. According to the movement’s official statement, it is a “day of solidarity in America where not one Black person in America spends a dollar.” However, those looking to shop are encouraged to do so by spending their money solely at Black-owned businesses.
The hashtag #BlackOutDay2020 is trending nationwide on Twitter, with celebrities such as Kerry Washington taking to social media to stand in solidarity.
The viral social media initiative has gained the support of major companies such as Dr. Bronner’s Macy’s, Proctor & Gamble and Cisco Systems. CNN pointed out that Black Americans spent more than $1 trillion on consumer goods in 2018 alone, according to Nielsen.
In a video shared by social media personality and activist Calvin Martyr, who has been campaigning Blackout Day, he explained, “The only way we’re going to get change is when they fear hurting us like we fear hurting them.” The idea is said to be in efforts to “change policies and address institutional racism.”
Ahead, we’ve rounded up some of our favorite Black-owned businesses to show your support for the economic protest.
Shop: OmniWoods Infinity Necklace, $118
Shop: PiperWai Natural Charcoal Deodorant Stick, $16.99
Shop: Bevel Double Edge Safety Razor for Men, $49.95
Shop: Good Man Brand Edge Sneaker, $198
Shop: Pattern Leave-In Conditioner, $25
Shop: Mateo 14k Pearl Studs with Chain Drop Earrings, $250
hop: Cushnie One-Shoulder Fitted Top, $358 (Orig. $895)
If you found this story helpful, you might want to check out Black-owned fashion brands you can shop on Nordstrom, Shopbop and Net-A-Porter.
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