'Bleak' Brick Fest Lego festival slammed and compared to Glasgow's Willy Wonka experience

Brick Fest Live at NEC Birmingham
-Credit: (Image: Maureen Halsey / SWNS)


A Lego event has been slammed by visitors who compared it Glasgow's Willy Wonka sham.

The Bank Holiday event charged punters £35 for a ticket and promised a "jaw-dropping collection of brick creations from across the globe." But visitors were left fuming when all they got to see was a "bleak and empty" aircraft hanger-like room at the NEC in Birmingham, with one Lego fan claiming they had seen "better displays in village halls," adding that they have more bricks at home.

Hundreds of people had flocked to the Brick Fest Live event after being promised "mind blowing" attractions.

The Lego brick event was a huge disappointment to fans who had travelled far and wide to be there
The Lego brick event was a huge disappointment to fans who had travelled far and wide to be there -Credit: Steven Halsey / SWNS

But visitors were left "disgusted" and "underwhelmed", with pictures from the scene similar to the notorious Willy Wonka flop in Glasgow that sparked calls to police and families demanding refunds.

Lego fans are now calling to be reimbursed after travelling far and wide to attend the exhibition, which is not endorsed by Lego.

Footage from the Brick Fest event shows a vast expanse with Lego installations spread across a gunmetal grey floor. A 'Brick Pit' was on offer for kids to play in, along with life-size models, brick mosaics and piles of loose bricks for visitors to build their own creation. Other disgruntled customers blasted the event as an "absolute ripe off", and a "massive scam".

Disappointed Steven Halsey, 70, from Corby, Northants, visited the event with his wife on Sunday. He said: "There was nothing there, it was a total empty space really.

The event was apparently "bleak and empty" and could be completed in around 5 minute
The event was apparently "bleak and empty" and could be completed in around 5 minute -Credit:BirminghamLive/BPM MEDIA

"I have more Lego in my house than they have there. It was disgusting, they are money grabbers. You could be in and out within five minutes. I have seen better displays in village halls. I am sure Lego would not be too happy."

Lego influencer called Kevin, who goes by @blockpartyuk on TikTok, is among those who has been vocal in his criticism of the event online. After spending £70 for two VIP tickets, Kevin became upset that Brick Fest Live had promised an event "for Lego fans of all ages".

In a video posted to TikTok, he said: "It’s just so much space and piles of bricks. There’s a massive sign out front that describes it as the UK’s biggest brick festival."

The Willy Wonka-inspired event that police were called to in Glasgow.
The Willy Wonka-inspired event that police were called to in Glasgow. -Credit:Jenny Fogarty / SWNS

Kevin urged his followers not to attend, describing the event as a "con" and "overpriced". In response to his post, a user commented: "Reminds me of the Willy Wonka fiasco."

It comes weeks after another Brick Fest UK event was held in Edinburgh, before hitting Milton Keynes earlier this month.

The spectacle, which Lego does not sponsor, authorise or endorse, originates in the USA and describes itself as "the world’s largest hands-on brick event".

The Glasgow Willy Wonka event on February 24 at a warehouse in the city, was billed as weekend-long Willy Wonka Chocolate Experience.

Parents forked out £35 for tickets but were left stunned by the awful display, which sparked a huge reaction on social media, with footage from the botched event streamed across the globe.

Clips included angry and confused parents walking around the warehouse, a meth-lab Oompa Loopma and a strange masked character called the 'Unknown'.

We told how earlier this month the Willy Wonka experience went Stateside with a repeat event held in Los Angeles.

Kirsty Paterson, who played an Oompa Loompa in the Glasgow version, was flown out to appear as a guest of honour.

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