Bloom & Wild returns to profit ahead of online florist’s 10th anniversary

Bloom & Wild is back into the black and had a bumper trading performance around Mother’s Day, the online florist’s boss has said.

The London-headquartered company, known for its letterbox bouquets, expanded during the pandemic snapping up rivals in France and the Netherlands.

Accounts due to be filed will show how that hit income, as well as sales returning to more normal conditions since the boom during lockdowns when high street competitors were closed.

Bloom & Wild Holdings Limited’s report will say that pre-tax profits dropped in the year to March 2022 to a £18.4 million loss from a £26 million profit. But a spokesman said the core UK business was profitable during the period, and turnover improved 3.6% to £145.5 million.

Chief executive Aron Gelbard said 2023 has started well, with the group returning to profitability.

He added: “Mother’s Day this year was a sell-out, with record sales of our premium hand tied bouquets and strong demand for our new, broader gifting ranges. Despite a challenging environment our revenues are up three fold on pre-Covid levels.”

The company, which is owned by the founders and a number of investors, including Index Ventures and General Catalyst, will celebrate its 10-year anniversary this Autumn.

Future plans feature building on its move into broader gifting categories, which have so far included chocolates and and afternoon tea hampers.