The Book Club is serving ‘period pancakes' and tampon macaroons to raise money for charity

Next month, Shoreditch bar the Book Club will be serving up ‘period' pancakes in support of the Bloody Big Brunch fundraising drive.

The eye-catching dish comes as part of a campaign from the group to destigmatize the conversation around periods, and, more pressingly, to raise funds for those who can't afford menstrual products.

The red velvet pancakes will be on the menu alongside macaroons shaped like tampons, and will be available from Sunday March 3–10, including on Pancake Day itself. Costing £8, or £9.50 with a macaroon, 15 per cent of the profits will support Bloody Big Brunch and their partners.

A boozy brunch on the first Sunday will kick off the campaign, with celebrity stylist Grace Woodward, Made in Chelsea’s Jess Woodley, and Tom Read Wilson from Celebs Go Dating all attending. Guests can also expect DJs and drag performances.

Attendees can bring along sanitary products to the event to exchange for a Bloody Mary, while those who forget can make a donation that will go towards giving products to those in need.

Big Bloody Brunch estimate they have helped more than 5,000 women purchase sanitary products they otherwise would be unable to pay for, and support charities including The Red Box Project, Bloody Good Period, Girlguiding Scotland, YWCA and Freedom4Girls.

100-106 Leonard St, EC2A 4RH, bloodybigbrunch.com.