The Black Friday sales offer great bargains - but they can be fairly stressful, and occasionally even confrontational as shoppers battle over deals.
So the Booksellers Association of the United Kingdom has created an antidote - Civilised Saturday.
Coming the day after Black Friday, when shoppers are still reeling from doing battle in Britain’s chain stores, it’s a much quieter affair.
So far, 100 book shops have signed up - offering very civilised incentives such as cups of tea, mulled wine and mince pies while customers shop.
Some shops will even have champagne and butlers.
The Booksellers Association says, ‘Civilised Saturday is intended as a restorative to Black Friday, the now-traditional retail scrum that kicks off the Christmas shopping season.
Alan Staton of the Bookseller's Association, said, ‘Black Friday is all about discounts, it’s about a feeding frenzy, so we said why don’t we have a ‘Civilised Saturday’, which shows that what booksellers offer is an informed, civilised environment for people to make purchases.
‘It may be for people who have gone through Black Friday and need some R&R afterwards, or for those who shun it for a more civilised alternative.’