Yahoo News Boots shoppers threaten 'boycott' over Christmas advert that's 'monstrosity'
The Boots Christmas advert has sparked outrage over ‘gender-inclusive pronouns’. Boots have launched their 2024 Christmas advert, focusing on Mrs Claus overseeing her elves and making beauty-related gifts in her ‘werkshop’.
The advert titled 'The Christmas Makeover', features Mrs. Claus organising Christmas gift production after Santa falls asleep. But viewers have been triggered by the use of the song ‘Who’s that girl?’ by Eve, which att one point uses them/them pronouns “Oh that’s very them”.
“We are not impressed with your DEI makeover. Expect to make huge losses this Christmas as many of us boycott you. Go woke, go broke," one Twitter/X user sniped. And a second added: “The new Boots Christmas Ad is a woke monstrosity.
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"Super Diversity seems to be the theme Featuring Adjoa Andoh, the actress who infamously described the Royals once as ‘Terribly White’ finished off with a bit of ‘oh that's very them’ pronouns.” Another fumed: “What a sick company you are using Santa Claus to promote gender ideology.”
Speakling about the ad, Adjoa said: “How beauty can make you feel and how it shapes your identity is very important to me, so when Boots asked me to be a part of their festive campaign and play the vital and often under-valued role of Mrs. Claus, I was thrilled.
"The creative brilliantly shows how beauty can help us feel empowered and fabulous.” Pete Markey, chief marketing officer at Boots, added: “As the UK’s favourite beauty retailer, we are on a mission to spread magic and excitement to beauty enthusiasts this Christmas, whilst also recognising the unsung powerhouses who make Christmas so special.
"This advert is the perfect culmination of both, and I cannot wait to see the reaction and help gift-givers find the perfect gift this Christmas."
