A 'Boring Conference' organised to celebrate the dullest subjects in the world is in danger of becoming 'interesting' after completely selling out.
Boring 2012, which organisers say is a 'celebration of the prosaic and the mundane', will include talks on self-service checkouts, toast, pylons and shop fronts.
But far from being a niche event attended by a handful of curious punters, the one-day conference in east London has infact completely sold out.
Also on the programme for Boring 2012 are discussions on Auto-Sensory Meridian Response videos, yellow lines, IBM tills, and gardening.
Organisers say the event, now in its third year, will feature 'nothing interesting, worthwhile or important'.
They add: "Come and listen to people talking about things of no interest and then go home and get on with your lives like none of this ever happened."
Previous topics at the surprise-hit conference have included 'electric hand-dryers, square roots and the thoughts of a man who kept a list of everything he had eaten in the past year'.
The creator of the event, James Ward, said celebrating boredom is an antidote to the in-your-face, noisy world of modern advertising and media.
He told the BBC: "Boring is the opposite of that - it's slow, makes you think more. It's about stillness and patience."
Bosses say the event was set up in response to the cancellation of the 'Interesting Conference' in 2010.