Four colleagues from M&S Brighton were front and centre of an empowering art installation designed to celebrate boob diversity.

The project, in partnership with Sussex female body casting artist, Lydia Reeves, featured the boobs of 16 M&S colleagues that were cast at Lydia’s studio in Brighton.

The eight metre square installation champions a diverse cast of women from across the M&S business, including bra fit experts and support centre colleagues, aged between 22 and 65.

Bethany Blacklock, Fleur Heeley-Phillips, Isabella Boxall and Mai Mizushima, all of whom are bra fitters at M&S Brighton in Western Road, took part in the body casting.

Isabella said: “The body casting was an experience I won’t forget and to see it come to life at the installation in London was amazing.

Isabella Boxall next to her cast (Image: M&S)

“As a bra fitter, we fit hundreds of customers of all shapes, sizes and life stages and I think it’s so important to champion the diversity we see in store every day so to be part of M&S’ bra fit campaign which celebrates our differences is something I’m really proud of.”

Lydia Reeves, body casting artist, said: “M&S’s bra fit campaign aligns so perfectly with the constant message I shout about in my artwork every day - to show yourself and your boobs some love and self-acceptance, no matter your size or shape, as there is such beauty in our differences.

“I’m really hoping that by showcasing these diverse boob casts it will encourage others to celebrate their unique bodies.”

The installation featured the boobs of 16 M&S colleagues (Image: M&S)

M&S commissioned the installation to normalise the uniqueness of boobs and encourage people to show them some TLC with a bra fit.

Anna Braithwaite, clothing and home marketing director, said: “This campaign is all about celebrating the uniqueness of our boobs and encouraging the nation to show them a small but important act of self-care by getting a bra fit.

The installation was to celebrate the diversity of boobs (Image: M&S)

“So being able to partner with Lydia to create such an empowering piece of art has been really special – we hope it sparks a conversation and gets more people talking about body inclusivity and self-acceptance. And who better to be part of it than our very own colleagues who are passionate about making our customers feel more confident about themselves each and every day.”