Brand taps 7-year-old double amputee model for fashion campaign

A 7-year-old double amputee is making headlines after winning a modeling contract with British fashion brand River Island.

Daisy-May Demetre was diagnosed with fibular hemimelia at birth, meaning she was born with underdeveloped fibular bones in both legs. The condition made it hard for the child to move her legs, and her parents made the decision to have both legs amputated below the knee.

Daisy-May Demetre has won a sportswear modeling contract with British retailer River Island. (Photo: River Island)

Daisy-May, from Birmingham, England, got her mobility back after being fitted with prosthetics that allowed her to walk, run, and jump. She is now an avid gymnast, which appealed to River Island when it was casting the campaign for its latest active range.

“As well as having a great, outgoing personality, Daisy-May has a genuine love of all sports,” a River Island spokesperson told Yahoo Style UK. 

Represented by Zebedee Management, an agency that specializes in disability-inclusive models, Daisy-May has a zest for life — and sports — to which the retailer attributes her success in landing the contract.

“We required a model who has lots of energy and who looked great in activewear,” said a River Island representative. “Daisy-May Demetre fitted this brief perfectly.” 

Prior to winning this contract, she appeared on the catwalk at London Fashion Week.

Before modeling for River Island, the 7-year-old appeared on the catwalk at London Fashion Week. (Photo: River Island)

Daisy-May’s parents aren’t shocked that their daughter is inspiring so many.

“My original statement, which I stick by now, is that she will be the most influential [and] inspiring double amputee to have lived,” her father, Alex, told London’s Times.

“The support we get through Instagram from other disabled and non-disabled people is what we are about — helping to put smiles on faces and inspire people to push and follow their dreams.”

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