Paris — Britney Spears has landed her first high fashion modeling campaign as the new face of Paris-based Kenzo.
The 36-year-old singer said she had been waiting for the "right fit and the right opportunity" to represent a luxury brand.
Celebrity photographer Peter Lindbergh snapped Spears in relaxed styles that feature denim, baseball caps and florals, as well as the princess of pop's signature exposed midriff.
.@britneyspears is the new face of KENZO! The Queen of Pop was photographed by @peterlindbergh for the new KENZO campaign, featuring the iconic Bamboo Tiger print. Discover the campaign on https://t.co/9iIg0nBm0Q. #KenzoLovesBritney #KENZO #CollectionMemento2 pic.twitter.com/Fcm5hoxieH— KENZO (@kenzo) March 20, 2018
The campaign is for the denim-focused "Collection Memento No. 2" that Kenzo previewed last September.
.@britneyspears is the quintessential queen of denim and the new face of @kenzo, photographed by @peterlindbergh. Visit https://t.co/9iIg0nBm0Q to discover the new iconic campaign. #KenzoLovesBritney #KENZO #CollectionMemento2 pic.twitter.com/MhPKCy0lyK— KENZO (@kenzo) March 20, 2018
The brand said "Lindbergh captured Britney in all her American dream glory and beauty."
.@britneyspears embodies the new @kenzo campaign photographed by @peterlindbergh, featuring the cropped 'Jumping Tiger' sweatshirt. Visit https://t.co/9iIg0nBm0Q to discover the new iconic campaign. #KenzoLovesBritney #KENZO #CollectionMemento2 pic.twitter.com/Vt2EDAHLZ0— KENZO (@kenzo) March 20, 2018
The iconic Britney Spears featuring a denim-on-denim look photographed by Peter Lindbergh for the new KENZO campaign. Discover the full story online https://t.co/5WIQtRzRC6. #KenzoLovesBritney #KENZO #CollectionMemento2 pic.twitter.com/TUjHYKBQNu— KENZO (@kenzo) March 21, 2018
Spears previously has been the face of her own fragrance line.