Brits Awards to sell NFT collection for first time ever to celebrate artists

·2-min read
The Brits will be selling NFTs. (RepublicMedia)
The Brits will be selling NFTs. (RepublicMedia)

The Brits Awards with Mastercard have announced that they will be partnering up with NFT platform Serenade for the first NFT collection.

The collection will celebrate the 2022 award winners following the live ceremony taking place on Tuesday, February 8 at the O2 Arena.

Designed by digital artist MRE who has worked with Brit winners Dave and J Hus, the new collection will commemorate winners in specific categories including, Artist of the Year, Album of the Year, Best New Artist, and much more.

The initiative will offer fans to own a piece of music history and get closer to the winning artists by owning an official digital collection item, associated with the career milestone.

The NFTs will cost £10 each and give fans the chance to win tickets to next's years Brits too.

They will be available from Wednesday, February 9, and can be brought on the Serenade website.

Artist MRE said: "Working with The BRIT Awards to create something special to celebrate this year’s BRITs winners is a great opportunity to bring digital art and NFTs to a wider audience.

"This collaboration is helping develop new creative possibilities and to push the boundaries of what can be done to make music fans part of a wider experience."

All proceeds raised will be donated to The Brit Trust, a charity that promotes education and well-being through music.

The BRIT Awards 2022 with Mastercard takes place Tuesday 8th February at The O2 arena, exclusively broadcast on ITV and ITV Hub and hosted by Mo Gilligan.

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