New Burger King ad may have put them at war with Google

Sam Warner
Photo credit: Burger King

From Digital Spy

There may be a new war afoot – and it's all over a brief Burger King advert.

So what's going on? Well, it all started when the fast food chain brought out an advert in which an employee holds up a burger.

"You're watching a 15-second Burger King ad, which is unfortunately not enough time to explain all the fresh ingredients in the Whopper sandwich," he declares. "But I've got an idea.

"OK Google, what is the Whopper burger?" he then asks.

Using the phrase "OK Google" is designed to activate Google Home assistants and Google phones to read out the Wikipedia page entry for its Whopper burger.

However, reports suggest that Google appeared to subsequently make its devices unresponsive to the ad request. The tech giant was apparently not consulted on the advertising campaign either.

Yet it now appears that Burger King was able to get around the block after airing on Jimmy Kimmel Live, with the pages subsequently being read out by Google devices once again.

Digital Spy has reached out to Google for comment.

Burger King President José Cil told BuzzFeed of the campaign: "We saw it as a technology to essentially punch through that fourth wall," describing it as "a cool way to connect directly with our guests".

Photo credit: Google

Apart from the lack of contact between the two companies over the campaign, the advert seems to have backfired in other ways too.

People apparently amended the Wikipedia page for the Whopper to say outlandish things when requested, such as it containing cyanide and calling it the "worst burger ever" – though these have since been deleted.

What a strange technological future we all live in, eh?

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