This Valentine’s Day, who needs The Joker when you can have the King? In a new partnership with Warner Bros. Pictures and their new film Birds of Prey (And the Fantabulous Emancipation of One Harley Quinn), Burger King® restaurants are celebrating Anti-Valentine’s Day in true Harley Quinn fashion. On the heels of the February 7 Birds of Prey movie release, in which everyone’s favorite anti-heroine Harley embarks on her post-break up emancipation from The Joker, Burger King is turning ex-flames into flame-grilled Whopper® sandwiches. Talk about turning up the heat!
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200206005092/en/
Burger King® Restaurants partner with DC’S Harley Quinn and the Birds of Prey to flame-grill memories of your ex and emancipate your heart this Valentine’s Day (Photo: Business Wire)
On February 14, scorned lovers in New York City, Los Angeles, San Francisco and Boston can bring a printed photo of their ex to Birds of Prey-themed "breakup boxes" at select Burger King restaurants, to be exchanged for a Whopper*. Guests in New York City can also bring in letters, stuffed animals or a specified piece of clothing to claim their reward.
And, because it’s Harley Quinn, the mayhem doesn’t stop there. Starting February 6, she is taking over an entire select Burger King restaurant in New York City, proclaiming it officially "Burger Quinn." From the store-front windows and marque, to the ordering queue and even the bathroom mirrors, Harley’s havoc can’t be missed with her signature graffiti and irreverent style. She’s even managed to pull together her very own limited-edition, hot pink #BurgerQuinn crown.
For those who don’t live near a "breakup box," Burger King is also launching an in-app quiz, giving participants a chance to get a $3 Whopper only via the BK® app. The quiz will feature five questions, and in order to be eligible for a Whopper guests must answer four out of five correctly.
The Whopper Sandwich features a ¼ lb** of savory, flame-grilled beef topped with juicy tomatoes, fresh lettuce, creamy mayonnaise, ketchup, crunchy pickles and sliced white onions on a soft sesame seed bun.
*Available only at select BK® restaurants on Feb. 14, while supplies last. Limit one per guest. Must bring a printed photo of your ex-partner. Cannot be combined with other offers or promotions. Not valid on digital or delivery orders. NYC activation limited to 500 participants. Please note that by participating in this activation you agree that your printed photo or item, as applicable, will be destroyed upon completion of the activation.
**Weight based on pre-cooked patties.
New York City – 327 W 42nd St, New York, NY 10036 (Valid from Feb. 14-16)
San Francisco – 35 Powell Street, San Francisco, CA 94102 (Valid Feb. 14)
Los Angeles – 545 North Victory Boulevard, Burbank, CA 91502 (Valid Feb. 14)
Boston – 150 Everett Avenue, Chelsea, MA 02150 (Valid Feb. 14)
About BURGER KING®
Founded in 1954, the Burger King brand is the second largest fast food hamburger chain in the world. The original Home of The Whopper®, the Burger King system operates more than 17,700 locations in more than 100 countries and U.S. territories. Almost 100 percent of Burger King restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about the Burger King brand, please visit the Burger King brand website at www.bk.com or follow us on Facebook, Twitter and Instagram.
About BIRDS OF PREY (AND THE FANTABULOUS EMANCIPATION OF ONE HARLEY QUINN):
You ever hear the one about the cop, the songbird, the psycho and the mafia princess? Birds of Prey (And the Fantabulous Emancipation of One Harley Quinn) is a twisted tale told by Harley herself, as only Harley can tell it. When Gotham’s most nefariously narcissistic villain, Roman Sionis, and his zealous right-hand, Zsasz, put a target on a young girl named Cass, the city is turned upside down looking for her. Harley, Huntress, Black Canary and Renee Montoya’s paths collide, and the unlikely foursome have no choice but to team up to take Roman down.
Margot Robbie returns as Harley Quinn, alongside Mary Elizabeth Winstead as Huntress; Jurnee Smollett-Bell as Black Canary; Rosie Perez as Renee Montoya; Chris Messina as Victor Zsasz; and Ewan McGregor as Roman Sionis. Newcomer Ella Jay Basco also stars as Cassandra "Cass" Cain in her feature film debut. Directed by Cathy Yan from a script by Christina Hodson, the film is based on characters from DC. Robbie also produced, alongside Bryan Unkeless and Sue Kroll. The film’s executive producers are Walter Hamada, Galen Vaisman, Geoff Johns, Hans Ritter and David Ayer. Warner Bros. Pictures Presents a LuckyChap Entertainment Production, a Clubhouse Pictures Production, a Kroll & Co. Entertainment Production, Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn). The film hits theaters February 7, 2020 and is being distributed worldwide by Warner Bros. Pictures.
ALISON BROD MARKETING + COMMUNICATIONS