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Businessman ordered to rename Singhsbury's shop decides on new name - Morrisinghs

A local businessman who named his shop Singsbury's had to change the name after a complaint from Sainsbury's supermarket has renamed it Morrisinghs.

The bold move paid off - Morrisons has backed the re-naming.

Sainsbury's threatened legal action against Jel Singh Nagra unless he took down the original sign outside his shop in West Allotment, North Tyneside.

Jel Singh Nagra was forced to remove his Singsbury's sign, but has now replaced it with an equally droll one.

Locals had asked him to replace the sign as they still called it Singsbury's and enjoyed the joke.

The old sign - Credit:  North News / NNP
The old sign Credit: North News / NNP

Because of the legal threat, he had to think of a new name.

He chose Morrisings, and has the support of the larger supermarket.

And the retail giant seemed to welcome the tribute, as a Morrisons spokesman said: "Mr Nagra and his customers obviously have good taste so we wish him well."

Mr Nagra said: "It's just meant as banter.

"I know about 90% of our customers are local. There's little passing trade.

"I wanted to put West Allotment on the map."

Mr Nagra welcomed Morrisons' response to his choice of name.

"We are not in competition with them," he said.

"I take my hat off to them - well done to them. This is all meant in jest."

A Sainsbury's spokesperson said: "We were grateful to Mr Nagra for removing the sign."