Cadbury fans furious as popular bars shrink - but price remains

-Credit:Bloomberg via Getty Images
-Credit:Bloomberg via Getty Images


Shoppers are up in arms after noticing a significant alteration to a beloved Cadbury chocolate on store shelves. Chocolate lovers have expressed their outrage upon discovering that multipacks of Twirl chocolate bars have been reduced from four to three, while the price remains unchanged.

Previously, four-packs contained four sets of two Twirl fingers, each pair weighing 34g, but now they only include three sets of two, with each pair weighing 43g. This means the total amount of chocolate has decreased from 136g to 129g - a reduction of 5% in chocolate content.

However, the price continues to hover around £1.75, reports The Sun. The shift from four to three has been heavily criticised by fans, with one commenting on X.com: "Just a curious post really to flag a @CadburyUK issue. They have reduced Twirl multipack sizes from 4x2bars to 3x2 bars but still charging the same. Not sure about other lines. Prices skyrocket from £1.10 to £1.75 now this, frankly outrageous."

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Another chimed in: "This is shrinkflation gone too far. The Twirl bars were already getting incrementally smaller but all of a sudden Cadbury's have now reduced the multipack from 4 to 3-bars! Could not believe it. Had to find a replacement."