Advertisement

Cadbury warns chocolate bars could get smaller because of Brexit

Cadbury bars could get smaller because of Brexit - Tom Stockill
Cadbury bars could get smaller because of Brexit - Tom Stockill

Cadbury chocolate bars could get smaller because of Brexit, the company’s UK head has said.

The alternative would be to see the price rise, Glenn Caton has told the Guardian.

However, the company will remain in Britain, upholding the country’s tradition as the home of chocolate making.

Increasing the cost or cutting the size of bars - a tactic known as “shrinkflation” - is seen as preferable to compromising on the quality of the product.

Gap between triangles on Toblerone have widened
Gap between triangles on Toblerone have widened

The company which originated in Birmingham is now owned by  Mondelēz International, a division of the US giant Kraft, which bought Cadbury for £12 billion in 2010.

It has already faced criticism for a number of reasons including widening the gap between the triangles on a bar of Toblerone.  There was also consumer resistance to the decision to change the Creme Egg recipe.

Mr Caton defended the new owner’s stewardship of the historic company.

“I passionately believe we are fantastic guardians of the legacy of Cadbury and all of our other brands, and we are great owners of this business,” he said.

 “The investment that we have put in it in the last five years proves it. Our commitment to quality is absolute. I think this is really modern British manufacturing at its best.”

READ MORE ABOUT: