If your tipple of choice is Aperol spritz, listen up.
Budget retailer Lidl is selling an Aperol equivalent called Bitterol, priced at a rather pleasant £7.99. (The real deal costs nearly twice the price.)
The orange aperitivo can be found in stores nationwide and is proving to be incredibly popular.
In fact, it keeps selling out.
@LidlUK Any news on when there will be more Bitterol in Cardiff stores?— Nye Jayne (@nyejayne) June 18, 2017
Oi @LidlUK get Bitterol back in your shops now, I'm having to cough up 15 quid for bloody Aperol ffs— Son of the North (@NorthernBstard) July 15, 2017
@LidlUK missing bitterol like mad. When will we see more in your London stores?— AA (@Abs2916) June 16, 2017
Lidl describes its Bitterol as “the essence of the Italian Riviera for your summer refreshment”.
“The 70cl bottle is a delicious aperitif: a mix of carefully selected herbs and a touch of orange lends this drink its ultra-refreshing flavour,” reads the release.
Some people drink theirs with tonic water, ice and a slice of lemon, while others prefer to mix it with Prosecco.
@Gary_Bainbridge Ha, we've been drinking Lidl's version, 'Bitterol', as aperitif. Nice with tonic water, ice, slice of lemon.— BlueDragonLandlady (@MsLupin) June 27, 2017
Lidl’s spirits expert Tristan Stephenson said of the beverage: “The lost art of the aperitivo is currently experiencing a renaissance and there’s no better time to enjoy one than the summer.
“Whilst Bitterol is delicious served over ice with a slice of orange and fresh mint garnish, it’s equally tasty in a classic spritz: mix two parts Bitterol with two parts Prosecco and one part soda water.
“Bitterol is a true taste of Italy, even if the weather doesn’t play ball.”