Camden Town Brewery is giving away a free pack of beer to every NHS worker.
The north London favourite has rebranded its popular Camden Hells lager as “Camden Heroes” in honour of NHS staff on the front line of the coronavirus crisis, and is offering each of them a six-pack on the house.
To claim theirs, NHS workers should sign-up to the brewery’s online shop using their NHS email address, add the sixpack to the shopping trolley and enter the promotional code “HEROESFORHEROES” at checkout. The beer will then be free.
The redesigned Camden Heroes lager cans are available for the general public to purchase on the shop from today, and all proceeds from every can sold will be donated to charities supporting healthcare workers during this time.
The brewery has also announced that it will be donating 20,000 cans of beer to staff working at NHS hospitals as a “thank you” for their work, offering them a drink to enjoy after they clock off.
“We had so many people contacting us from hospitals asking for beers to replace their weekly pub team visits. We were more than happy to help but wanted to do more,” said Camden Town Brewery founder Jasper Cuppaidge.
“We created Camden Heroes Lager to say a massive thank you to the amazing healthcare workers and show our support the best way we know how – brewing beer. We are so grateful to all the incredible frontline workers risking their lives during this global crisis.”
Earlier this week, Camden Town Brewery also auctioned off a freshly poured draught pint of beer – which was delivered to one beer fan for £800 – with all proceeds going to charity Hospitality Action.
Camden Town Brewery joins fellow breweries and delivery companies offering donations and discounts to NHS workers, with the likes of Gipsy Hill and Brewgooder also offering customers the chance to purchase pay-it-forward pints for healthcare staff.
Camden Heroes lager is now available to purchase from shop.camdentownbrewery.com