Casa Loewe store launch: ASAP Rocky, Jodie Comer and Edie Campbell celebrate the fashion brand's new HQ

The fashion pack were out on Thursday night to warm Loewe’s new London flagship, Casa Loewe on Bond Street.

It was a boozy affair as Jonathan Anderson, creative director of the Spanish luxury fashion house, gave VIPs a taste of what would be on offer at the new London HQ.

Stars, including ASAP Rocky, Jodie Comer, Russell Tovey, along with a healthy serving of the cool set sipped champagne and vibed on artsy beats by Kindness and Michel Gaubert – all while taking in the art, culture and fashion curated by Anderson.

The store is Loewe’s second retail stand-alone in London and the third Casa under the tutelage of the British designer. Other guests included Ben Cobb, Camille Charriere, Jack O’Connell, Soo Joo Park, Siobhan Bell, Sita Abellan, Tim Blanks and Wilson Oryema.

Deluged in champagne and tequila, guests explored Casa Loewe's stylish three-floor enclave, designed by Anderson to look and feel like a collector’s home, with pieces of art, craft and of course, Loewe’s fashion on full display.

The “casa” – meaning home - concept was ushered in by Anderson six years ago.

After six years on Mount Street, Casa Loewe on Bond Street will now be the brand’s UK hub with a larger space featuring larger collections and more of the brand’s art programme.