It seems we have a true love story on our hands in this year's Celebrity Big Brother - and it's the ongoing (non)relationship between Made in Chelsea's Sam Thompson and former X Factor contestant Amelia Lily.
It's not been plain sailing for these two since they entered the CBB house a few weeks ago. First, it looked like Amelia would be getting it on with a different housemate entirely, while Sam hid his feelings for her and focused more on his bromance with Jordan.
But now the pair have finally admitted they fancy the pants off each other - not that they're doing anything about it, of course.
"I've told him I'm not a grafter," Amelia said. "Ball's in his court.
"I think it's very obvious that I like Sam."
Sam, for his part, has spoken about not wanting a showmance, and while he wants to kiss Amelia, he hasn't actually gone for it yet - something Jordan found hilarious.
"I know what would happen," Sam told Jordan. "I'd kiss her, freak out and just be the dickhead."
Thankfully, Sandi chose to chip in with her own sage observation on the situation, saying what we're all thinking: "You're not going to do it."
Tonight's (August 13) episode will see Sam take to the diary room to ponder his feelings for Amelia further. "It would be very nice to have a bit of intimacy in the house," he says. "I should probably should just grow up and just sort of like kiss the girl and deal with the aftermath later."
This week's CBB is seeing the housemates take part in 'Cheer Camp' for their challenge - and the all-American theme includes a prom. Sam seized the opportunity to make a move on Amelia... but it didn't exactly go according to plan.
When asked if she'd like to go to prom with him, Amelia went for a blunt: "No."
She later insisted she was joking, but it looks like we're destined to see this particular reality romance play out for a little while longer.
Celebrity Big Brother continues tonight (August 13) on Channel 5.
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