In fact, after kissing Chad once in front of the cameras, Sarah had a meltdown over a game of Spin The Bottle, refusing to kiss Made In Chelsea star Sam Thompson out of loyalty to her boyfriend.
However, things have moved quickly since then, with Sarah and Chad officially naming themselves “boyfriend and girlfriend” within the house and Sarah shocking viewers when she seemingly performed a sex act on the US star in full view of the cameras.
Now a friend of Sarah’s boyfriend has admitted that he is “devastated” by Sarah’s betrayal, with 33-year-old Aaron Lacey even moving in with Sarah ahead of her stint on CBB.
Speaking to The Sun, Aaron’s friend shared: “He’s heartbroken. He fell for her. They were inseparable. He supported her going on Celebrity Big Brother and watched nightly. He’s devastated she went behind his back.
“He is a great guy and fell for Sarah for who she is, not the celebrity. He wasn’t bothered she was famous. He really liked her.
“He’s absolutely gutted.”
Another source added: “They met in a bar and things blossomed very quickly.
“They were starting to get close. He lived at home before but then moved in with her.”
In last night’s episode, 35-year-old Sarah opened up about her dreams of having children to 30-year-old Chad, telling him: “I’m at that age now where I want to settle down and have a family too.
“It would be nice to have a family and share that with a family, as well.”
Despite their intimate chats and behaviour, not everybody is buying the authenticity of Sarah and Chad’s romance, with evicted housemates Helen Lederer and Sandi Bogle claiming that the pair were only doing it for the cameras during last night’s interview.
Celebrity Big Brother continues tonight at 9pm on Channel 5.