Celebrity Big Brother viewers have slated the show’s new format after the launch night episode featured entrance interviews with the new housemates.
Despite being less than five minutes in length, fans on Twitter branded the celebrities’ chats with host Emma Willis ‘boring’ and ‘annoying’.
One wrote: “What’s with these sit down interviews? Just get them in there. No need for this #CBB”
Another commented: Not sure if it’s the Emma sit down interviews but I’m finding this one of the flatter #CBB live launches I can remember.”
What's with these sit down interviews? Just get them in there. No need for this #CBB— Laura McNulty (@blowflylaura) January 2, 2018
As a long standing #bigbrother fan, worst opening night I’ve ever watched. I know Ann, Amanda and Malika. And have had to sit through 8 boring nicey nice interviews. Doesn’t bode well for the rest of the series! #cbb #cbbuk— Rebecca Parfitt (@rebeccaparfitt) January 2, 2018
Nah the interviews before hand are annoying me allready #cbb— becks (@becky_mcguffie) January 2, 2018
The interviews before the 'celebs' go in are soooooooo boring #CBB— I was in the 212 (@_hatssss) January 2, 2018
While a third tweeted: “Nah the interviews beforehand are annoying me already #cbb”
Not all viewers were displeased with the programme’s new structure, with some saying they made the launch ‘more enjoyable’.
The pre-entrance interviews and fewer HMs entering have made the launch more enjoyable for me. I feel like I actually know something about each of the HMs rather than just chucking them all in. #CBB— Mollie (@MollBBUK) January 2, 2018
Okay LOVE the pre-entry interviews, a nice addition. An all-woman house means we're getting housemates who might have otherwise said no #CBB— Naomi Bridges (@nnnaomi) January 2, 2018
“The pre-entrance interviews and fewer HMs entering have made the launch more enjoyable for me. I feel like I actually know something about each of the HMs rather than just chucking them all in,” posted one.
“Okay LOVE the pre-entry interviews, a nice addition. An all-woman house means we’re getting housemates who might have otherwise said no #CBB,” stated another.
The Channel 5 reality show launched on Tuesday night with a cast of all-female housemates for the first time in its history.
Journalist Rachel Johnson, former MP Ann Widdecombe, reality star Jess Impiazzi ex-Made in Chelsea castmember Ashley James, actress Amanda Barrie, Rochdale whistleblower Maggie Oliver, newsreader India Willoughby and friend of the Kardashian family Malika Haqq will be joined by male contestants later this week.
Celebrity Big Brother continues Wednesday, January 3 at 9pm on Channel 5.