Yahoo News Channel 4 under fire after appearing to mock vegans
Channel 4 has come under fire for appearing to mock vegans in an Instagram post over the weekend.
In the now-deleted post, Channel 4 shared a photo of Rachel Riley on Countdown with the word 'asswipe' spelled out on the board behind her, accompanied by the words: "When your friends say they're doing Veganuary."
Channel 4's Instagram caption added: "It's tricky to all agree on a restaurant in January. #veganuary"
The organisers of Veganuary managed to take a screenshot of the post before it was deleted, and later shared it on their official Facebook page where they urged the broadcaster to apologise.
"Apparently, Channel 4 – the broadcaster that supposedly champions unheard voices, inspires change and stands up for diversity – thinks it's cool to insult the 165k people who are doing Veganuary," they wrote.
"People take part in Veganuary for loads of reasons – to improve their health, to protect animals, or to help the environment. All pretty good things, in our book, and we're surprised Channel 4 disagrees.
"We hope Channel 4 didn't mean to discriminate – why not tell Channel 4 why you're vegan and ask them to apologise?"
Channel 4 has yet to publicly comment on the post, but Digital Spy has reached out for comment.
