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Celebrity chef Salt Bae has taken a lot of flak from diners recently for charging £1,450 for a steak, and now people in the industry are mocking him.
A chef in Bolton has spoofed Bae’s signature ultra-expensive dish by covering pork pies in golden flakes – and charging just £12.
For a bit of culinary fun, Gareth Mason, 33, also produced gold-wrapped chips, bacon and sausage butties and a 24-carat carrot.
Mason charges £12 for a pie and pickle platter at the Absolute Bar and Bistro in Westhoughton, Bolton, where he is head chef.
Turkish butcher turned chef and restaurateur Bae, real name Nusret Gökçe, rose to worldwide fame in 2017 when an Instagram video of him sprinkling salt on a steak went viral.
The 38-year-old owns luxury steakhouse chain Nusr-Et, which opened a branch in London last month to both rave reviews and guffaws.
Bae’s golden-covered steaks can cost more than £1,000, while a gold burger is priced at £100.
Reality TV star Gemma Collins spoke of her “utter shock” earlier this month after spending £1,450 on a 24-carat Golden Tomahawk steak at the restaurant in Knightsbridge, west London.
Watch: Gemma Collins says she spent £1,450 on golden steak at Salt Bae's restaurant
Model Danielle Lloyd treated herself to a £100 gold-wrapped burger, later admitting it was “really expensive” but worth it for “the experience”.
The restaurant also gained notoriety after an image of a £37,000 bill was shared on social media, although the majority of the receipt was comprised of expensive wine.
But while Bae’s steaks in London can fetch four figures, Mason’s dishes in Bolton were valued at just 5p by a local jewellery store.
Not that the father-of-two is complaining.
“It's more Morecambe Bay than Salt Bae,” said Mason.
“We've got the traditional Lancashire dishes covered in gold for a fraction of the price you'd pay at his restaurant.
“It just shows that wrapping food in gold is sheer stupidity.
“There's no price that can justify it. It adds nothing at all to the food, it tastes of nothing and it just dissolves on contact. It's just a gimmick for appearances.
“Getting a steak and wrapping it in gold doesn't make it worth £800.
“There has to be a barrier of stupidity.
“The joke is on the customer if they're willing to pay that.”
Watch: Couple get full Salt Bae experience at new London restaurant