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Cheryl's first official baby bump photo is here

Photo credit: ITV
Photo credit: ITV

From Digital Spy

Never mind Beyoncé, it's the first official picture of Cheryl's beautiful baby bump that has everyone going wild right now.

After months of hiding out from the paparazzi and carefully framed publicity photos, Cheryl's bump is on full display as part of a new L'Oreal advertising campaign designed to encourage self-confidence. Check out one of the photos below:

Photo credit: L'Oreal Paris / The Prince's Trust / F.Prioreau
Photo credit: L'Oreal Paris / The Prince's Trust / F.Prioreau
Photo credit: L'Oreal Paris / The Prince's Trust / F.Prioreau
Photo credit: L'Oreal Paris / The Prince's Trust / F.Prioreau

The empowering 'All Worth It' campaign is her first since rumours began swirling last autumn that she and One Direction's Liam Payne were expecting their first child.

Cheryl can be seen wearing a figure-fitting dress and cradling her bump as part of L'Oreal and the Prince's Trust's bid to help inspire confidence in more than 100,000 young people across the UK. Dame Helen Mirren is also supporting 'All Worth It'.

"As a long-standing supporter of The Prince's Trust and spokesperson for L'Oreal Paris, I am so happy to support this partnership," she said.

"Young people are currently facing more and more problems with self-confidence and we have to address these issues as a real priority.

"My hope is that this partnership will help young people feel accepted and valued for who they are and make sure that they get the support they need to make the most out of life."

Photo credit: Mark Robert Milan / Getty Images
Photo credit: Mark Robert Milan / Getty Images

It was last September when there were rumblings that the 'Promise This' singer was pregnant, but she has thus far refused to publicly speak about becoming a mum.

However, she did tell Fabulous magazine late last year: "I am happier than I've ever been before. Now is a very good time in my life."

Her silence hasn't stopped Olly Murs, the ladies from Loose Women, Rylan, Good Morning Britain's Piers and Susanna and all of Twitter from gossiping about Cheryl's gorgeous bump at every opportunity.

Photo credit: Handout / Getty Images
Photo credit: Handout / Getty Images

Word leaked over the last few weeks that Cheryl could also be planning a Demi Moore-style naked pregnancy shoot, although those photos haven't turned up yet.

Meanwhile, her beau Liam Payne was out in London on Wednesday night collecting a Brit Award for One Direction's 'History' music video - while Cheryl chose to show off a little throwback fashion on Instagram:


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