Cheryl’s new dance competition show, The Greatest Dancer, looks set to be a ratings flop. The BBC One and Simon Cowell produced show was meant to rival The Voice UK and Dancing on Ice, but just two weeks in its ratings are suffering.
According to a report in the Mail Online, the show is down by 600,000 viewers since its premiere. The first episode received 4.7 millions but by episode two ratings had gone down to 4.1 million.
While its ITV rival The Voice, which airs at the same time, received half a million more viewers. Its second episode received 4.6 million viewers – excluding those that watched the episode on demand or on ITV Player.
A BBC source told Mail Online: “Audiences for all channels were down on the first week of January and, after the fanfare of launch, it’s no surprise you saw a drop for The Voice and TGD. It’s great that we still brought in more than four million average.”
Former X Factor contestant and host and current The Voice UK Olly Murs had said he wasn’t concerned about The Greatest Dancer as it ‘wasn’t needed.’
Speaking to The Express Murs said: “We have the greatest singer in the business. We have the greatest Sir in the business. We have the greatest producer in the business. And we have the greatest forehead in the business. We don’t need the Greatest Dancer.”
His fellow Voice UK judge rapper and songwriter Will.I.Am also took a swipe at The Greatest Dancer when he told The Sun he didn’t see the BBC show as genuine competition.
“Is it an ultimate battle? It would be a battle if it was around for a long time. It’s like boxer Floyd Mayweather can never fight Mike Tyson, because they’re two different weight classes,” he said.
The Greatest Dancer continues on Saturdays on BBC One at 8pm.