Chocolate bar making a comeback 30 years after it was renamed

Marathon bars are set for a nostalgic return to the UK snack scene. Despite being rebranded Snickers over three decades ago in 1990, the popular chocolate bar will revert to its original name for a short time.

Mars Wrigley announced with enthusiasm: "We're excited to bring back Marathon for a limited period."

Introduced to the UK by Mars in 1968, Marathon shared its recipe with the already established American Snickers, which was christened in 1930 and linked to a family horse. The treat even enjoyed fame in an advertisement featuring Joan Collins in 2012.

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In a move to standardise the brand globally, UK bars adopted the Snickers name in 1990. Now, Marathon is joining a list of beloved classic snacks like Wispa, Top Deck, and Caramac that have all seen revivals.

The retro Marathons will be a Morrisons exclusive until December, reports the Mirror.

Several other products, too, have experienced alterations in their names over time.

Many products have also had name changes over the years.

• In 1998, sweets Opal Fruits were rebranded as Starburst in 1998 to align with the global brand name:

• Household cleaning product Jif was renamed Cif in the UK in 2001 to align with the name used in other European countries.

• Meanwhile tropical fizzy drink Lilt was turned into Fanta Pineapple & Grapefruit last year, to make the drink part of the more popular Fanta range.

• Box out 10 Product and business name changes in the UK Interbank credit card to MasterCard, 1979

• Car maker Datsun to Nissan, 1983

• Sweets Opal Fruits to Starburst, 1998

• Oil of Ulay skincare to Olay, 1999

• Telecoms firm BT Cellnet to O2, 2001

• Cleaning product Jif to Cif, 2001

• Hair removal product Immac to Veet, 2003

• Chocolate Dime Bar to Daim bar, 2005

• Telecoms firm Orange to EE, 2012

• Lilt to Fanta Pineapple & Grapefruit, 2023