It's that time of the year again when retailers begin to release their Christmas adverts for the upcoming festive season.
Shoppers across the UK can now look forward to watching a whole host of Christmas adverts from the likes of John Lewis, Iceland, Aldi and Lidl.
Each year retailers bid to outdo each other in the run-up to the big day, creating a host of different adverts from tearjerkers to heartwarming stories and tongue-in-cheek pop culture references.
Now with the holidays fast approaching, here is a round-up of 2019's best Christmas adverts so far.
Aldi's hilarious effort introduces 'Russell Sprout' and his gang of 'Leafy Blinders', in a wonderful nod to the hit BBC show Peaky Blinders.
The beloved Kevin the Carrot is back once again for this year's Christmas campaign, but this time he finds himself in hot water with the gang of angry Brussels sprouts, who are boiling with rage about Kevin stealing the show as the star festive vegetable.
Luckily, the anthropomorphic root vegetable manages to escape the sprouts' clutches with the help of Tiny Tom the tomato, who is able to deliver his huge Christmas Spectacular show, to the tune of Robbie Williams' hit 'Let Me Entertain You'.
The online shopping giant has launched an uplifting festive campaign this year, featuring a whole range of different people singing and dancing along to Solomon Burke's 'Everybody Needs Somebody to Love' with animated singing Amazon boxes.
The advert opens with a little girl on a tiny piano before showing scenes of families, friends, couples and strangers celebrating the festivities as they gift presents to their loved ones.
Argos' festive campaign for 2019 centres on its iconic Christmas catalogue - 'The Book of Dreams' - and one father's daydreams of rock superstardom. It starts with a father opening the recent catalogue, only to notice his daughter has circled a drum kit.
Soon the dad starts daydreaming and a child's drum kit magically appears in front of him, and he soon finds himself playing along to Simple Minds' mega hit "Don't You Forget About Me". But before long he's joined by his daughter, and the pair embark on a stadium-sized performance in front of a screaming crowd.
Asda's 2019 campaign is somewhat of a heartwarming tale that tugs on the heartstrings by promising to "Make Christmas extra special". It opens with a young girl who is looking to spread some Christmas cheer with the help of Santa's leftover magic, remembering something her grandfather told her once.
The youngster soon starts to look deflated as she thinks her Christmas magic has run out - but her brother has other ideas, and makes sure there is an extra special surprise for her when she wakes up on Christmas day.
Boots' hilarious Christmas video focuses on how hard it can be to find the right gift for all the different people in your life.
Opening in a traditional village hall, the film shows the gifting frustrations of a normal married couple, Linda and Neil. Soon another character relates to their frustrations and reaches boiling point on just what a nightmare Christmas shopping has become. From the person who gets up every Sunday at 6am to be yelled at by a fitness instructor, to the person who totally gets why a beauty influencer contours with a kitchen spatula, we're moved through a series of scences which bring to life some of the people we now have to buy for.
The frozen food retailer's 2019 offering is distinctly less political than last year's banned advert, which was part of a joint campaign with Greenpeace. Instead, Iceland has this year teamed-up with Disney to launch a Frozen 2-inspired campaign ahead of the film's late November release date.
The advert features the film's major characters - Elsa, Anna, Kristoff, Olaf and Sven - who come to life during a game of charades and act out what they love about Christmas before we return to a young boy and his family sitting down to a Christmas dinner.
According to Ikea, their hilarious and irreverent 2019 effort is "deliberately goes against the tide of sentimental Christmas ads".
It opens with a couple who face a barrage of 'home shame' from ornaments, objects and toys which suddenly come to life when they're faced with impending guests.
The animated objects subject the family to a torrent of abuse, taunting them about the state of their home to a grime soundtrack performed by none other than MC D Double E. How festive.
Shoppers are promised a "A Christmas you can believe in" in Lidl's 2019 more low-key festive offering, with the German discount giant showing how families can get all the food, drink and gifts they want for a "Lidl price".
The advert focuses on the key moments of Christmas, such as packing for the journey home, the big Christmas shop, a festive get together or the Christmas day lunch, with viewers shown a whole host of festive food and drink - all to a soundtrack of Darlene Love's All Alone on Christmas.
Marks & Spencer
This year's effort from Marks & Spencer has celebrity endorsement from Paddy McGuinness and Emma Willis, who hit a traditional Christmas market full of the retailer's seasonal food.
Viewers are led through the festive scene as the pair sample popular seasonal products and a children’s choir plays in the background, before they mingle with customers and bump into Amanda Holden and Rochelle Humes.
The retailer has joined the ad race with a 'rumoured' origin story of Santa Claus that takes us all the way back to 1869 and the first Sainsbury's store with founders John James and Mary Ann.
A young chimney sweep called Nick is wrongly accused of stealing a clementine and is banished to Lapland, where a kindly Mary Ann finds him and gives im a sack of the oranges. Nick then drops the clementines into the socks of his chimney sweep comrades before dressing in a red coat and hat and walking into the snow towards the reindeer, the implication of course being he grows up to be Saint Nick, a.k.a Father Christmas.
The TK Maxx campaign encourages people to avoid the "same old, same old" this festive season and instead focus on the virtues of gifting differently. Fronted by what the retailer is calling a "retro daredevil gifter", the add starts with said man skiiing down the side af a snowy mountain while delivering a surprising selection of gifts, from oversized soft toys to a record player and a crab bell - all to the soundtrack of Maurice Ravel’s “Boléro”, made famous by Torvill and Dean's star turn at the 1984 Olympics.
Mariah Carey has been enlisted by Walkers this year to front their festive ad campaign, to a background song choice of none other than her Christmas classic "All I Want for Christmas Is You".
Carey, dressed in a sparkling red gown, becomes embroiled in a salty tug of war with a TV runner dressed as an elf, over the last packet of Walkers left for the crew.
But Mariah being Mariah, she of course gets her own way - this time by delivering a high pitched, piercing scream that allows her to get her hands on the last packet. However, the always generous Mariah graciously offers the elf a consolatory crisp before ad ends.