Clemmie Hooper Instagram scandal: Mother of Daughters blogger admits she planted stories about other influencers

Sara Feigin

Mummy blogger Clemmie Hooper has responded to allegations that she was bullying competitors on gossip site Tattle Life using a fake profile.

After Internet personality Hungermama called on an anonymous online bully to come forward, Hooper released a statement admitting she had used a pseudonym to plant stories about rival bloggers. Hooper said she is “deeply sorry” for her actions.

Hooper - who is also a midwife - used the pseudonym AliceInWanderLust to write stories about her friends and fellow parenting bloggers on Tattle Life for over eight months, sometimes posting negative comments about her own husband.

Amateur sleuths deduced Hooper and AliceInWanderLust were the same when they noticed they were both in Saint Lucia at the same time.

Hooper took to her Instagram stories to release a statement confessing she was behind the account. She has 600,000 Instagram followers and rose to fame with her blog Gas & Air. She also authored best-selling 2017 book How To Grow A Baby & Push It Out.

"I know there are some rumors circulating and I want to take the opportunity to explain," she wrote in an Instagram story. “Earlier this year, I became aware of a website that had thousands of comments about my family and I. Reading them made me feel extremely paranoid and affected me much more than I knew at the time.”

“I decided without telling anyone else that I would make an anonymous account so that this group of people would believe I was one of them so that I could maybe change their opinions from the inside to defend my family and I” she said.

She added that posting as AliceInWanderLust “became all-consuming and it grew bigger than I knew how to handle.”

She said, “When the users started to suspect it was me I made the mistake of commenting about others. I regret it all and am deeply sorry – I know this has caused a lot of pain. Undoubtedly I got lost in this online world and the more I became engrossed in the negative commentary, the more the situation escalated."

She finished her apology, which spanned three Instagram stories, saying she had made “a mistake.”

She said, “Engaging in this was a huge mistake. I take full responsibility for what’s happened and I am just so sorry for the hurt I have caused to everyone involved including my friends and family.”

When the users on Tattle Life suggested AliceInWanderLust was, in fact, Hooper, she reportedly asked her fellow bloggers not to expose her.

However, the influencers she targeted have since released their own statements about the impact of her posts.

Bethie Hungerford, known online as Hungermama and a former friend of Hooper, posted her own statement on Instagram, saying, "I’ve been debating all day what to do and say about getting trolled and bullied by a friend of mine online. This person has admitted to the bullying to all of the friends she has tried to spread rumors about online.”

“It’s not whether or not this has happened – it’s that it has and she refuses to take responsibility for her actions," Hungerford continued. "I’ve encouraged her to come forward and get in front of it and she hasn’t. I’m not going to name any names, I’m putting the ball firmly in her court to come clean and acknowledge her wrongdoing and apologize to all of the people she’s hurt."

Clemmie's husband Simon Hooper - who was also the target of negative comments - has since broken his silence on the revelations, saying he had no knowledge of his wife's actions and that he was feeling "angry & a bit sad."

Clemmie is a qualified midwife and some Twitter users are now calling for her pin to be removed.