How Coach are raising the game for personalised gifts this Christmas

Emma McCarthy

If you’re on the hunt for a bit of arm candy with bags of personality, look no further than Coach.

In the All-American brand’s Regent Street flagship store, a trained craftsman is on hand throughout Christmas to customise the brand’s Dinky satchels and Saddle bags.

Simply choose your colour and then comes the fun bit; as well as a range of pretty leather roses (£15 each), souvenir pin badges (£15 each) and rivet studs (£10 unlimited).

There’s also a library of over 100 emoji stamps in a rainbow of colours (free) spanning hotdogs to dinosaurs.

Arrange them any which way you like and your design will be applied by expert hands while you wait.

Finally select your strap - choose from chain (£30), leather (£75) or rose appliqué (£125) - add a luggage tag with your initials and you’ve nabbed yourself a bag for life.

From £295, 206 Regent Street, W1;