Coca-Cola Christmas Truck Tour is heading to Gateshead Metrocentre this weekend

The holidays are coming to the North East as the famous Coca-Cola Christmas Truck Tour will be parking up at the Metrocentre this Sunday, December 1.

Visitors will be able to get a perfect seasonal selfie in front of the iconic red truck while also enjoying the festive mood with fun and games, twinkling lights and seasonal music, along with a lucky dip with the chance to win exclusive Coca-Cola merchandise.

A festive food truck will also serve up seasonal delicacies alongside an ice-cold Coca-Cola Zero Sugar. The tour will this year support FareShare, the UK’s biggest charity fighting hunger and food waste, and for every person that attends the Coca-Cola Christmas Truck Tour, the equivalent of a meal will be donated on their behalf.

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Coca-Cola aims to donate the equivalent of up to a total of 1 million meals via FareShare this festive season. FareShare works with the food industry to redistribute surplus food, which might otherwise go to waste, to a network of 8,000 charities and community groups across the UK.

Kirsty Ford, Head of Fundraising at FareShare said: "We are so grateful to Coca-Cola for their continued support for FareShare. These invaluable donations help us get good-to-eat food to the people who need it rather than going to waste.

"Every day, the food we redistribute to a network of over 8,000 charities in every region helps to strengthen communities. Coca-Cola’s generous support for FareShare is instrumental in helping people affected by the cost-of-living crisis.

"This support means charities can unite more people through food to form connections and access essential support services. Thank you for helping FareShare make the food go further."

This year, the Coca-Cola Truck Tour focuses on the ambition to make kindness travel. Echoing the wider Coca-Cola Christmas campaign message, "The World Needs More Santas" the tour will encourage visitors from Gateshead to embrace their inner Santa and share an act of kindness with others during the festive season.

Florence Wheatley, Marketing Manager for Coca-Cola Great Britain Coca-Cola, said: "Coca-Cola has and remains synonymous with Christmas, with many people eagerly awaiting the Coca-Cola Christmas Truck Tour and Holidays Are Coming advert to create a little festive magic.

"This year, we’re delighted to continue our relationship with FareShare to support its mission to reduce hunger and surplus food waste. We hope that every person that attends the Truck Tour not only experiences the magic of Coca-Cola Christmas, but also supports FareShare, knowing that the equivalent of a meal has been donated on their behalf, acting as a little moment of kindness to ensure that thousands of people across the country enjoy a more meaningful Christmas."

The Coca-Cola Christmas Truck Tour, will be parking up on Sunday, December 1, at Metro Centre, Gateshead, NE11 9YG from noon until 8pm.