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Cocaine Users Warned Of Drug's Global Impact

Recreational cocaine users are being told to give up their "occasional line" and think about the "death and violence" used in the drug's production.

The campaign focuses on casual drug users with a social conscience showing them how their habit is having devastating consequences for children, communities and the environment.

The National Crime Agency (NCA) programme comes as it continues to target criminal networks responsible for trafficking cocaine.

"Recreational users, who perhaps care about the exploitation of workers in sweatshops or environmental abuses, often have no idea of the damage funded by their occasional line," Tony Saggers, of the NCA said.

"Buying cocaine funds the exploitation of impoverished people, destroys and pollutes large areas of rainforest, forces people from their homes so coca can be grown on their land, and results in the murder of police officers and others who stand in the way of powerful crime groups.

"Those harms are usually out of sight of the end user, and we don't think they should be.

"We are asking people to weigh up the facts and ask themselves whether they can square their use of this drug with the damage it does to others."