Theresa May is a complex voice in the Conservative party. Her demand for a positive election campaign last night is in the same vein as her application of the ‘nasty party’ moniker in 2002. She is not a wet – far from it – but she clearly sees the need for the party to offer a more nuanced and upbeat message than it is currently capable of.
She told an event for prospective female Conservative candidates:
"I’m a great believer, as a candidate, in running a positive campaign. I think what people want to know is, what would you do for them? So where you’ve been a member of parliament you can refer to what you’ve already done and what you will do in the future."
May clearly wants the party to offer voters an aspirational vision of the world, one of the sort which worked so well for Margaret Thatcher among the upper working and lower middle classes. But that is very far away from where the Conservative party is today. Under the strategic leadership of Lynton Crosby the party has done whatRead More »from Theresa May might want a positive Tory party - but Lynton Crosby is running the show