Labour’s masterplan to win the 2015 general election through chit-chat rather than cash is riddled with holes – and allows the Conservatives buy their way back into power.
Ed Miliband’s campaign launch in Salford today contains a bold ambition: a call on his party’s supporters to double the number of conversations they hold with voters in the run-up to polling day on May 7th.
Four million individual chinwags is a lot, but Labour thinks they can make a real difference. In 2010, constituencies where the party contacted 30% of voters saw an improvement in Labour’s share of the vote of over five per cent. That might not sound like much but it could be enough to take Labour over the line in the most critical marginals.
Much of the work has already been done, too. Labour was averaging 21% of voters in the autumn and was pushing to reach an average of 25% by the new year. It has 17 weeks to get that proportion up to 30% and make the difference.
As Douglas Alexander, Labour’s general electionRead More »from The Tories are buying the 2015 general election - and Labour can't compete