One year ago David Cameron promised business leaders he would be an unashamed "salesman". Twelve months later the pitch has worsened, but the CBI are still buying it.
The prime minister's speech to this year's conference hosted by the Confederation of British Industry was "upbeat", according to its director-general John Cridland. An odd conclusion for an address which included words like "struggle", "fear", "very depressing" - you get the idea. This is a bleak time for Britain. Growth is stagnant and impending doom is looming on the continent. It is so bleak that Cameron was forced to resort to spotting "good signs" in the CBI's survey of confidence among business leaders - even though it showed two-thirds thinking the economic situation is going down the pan. "We need a different kind of economy," Cameron urged. One which is growing, perhaps.
This was not the hostile audience which greeted the new PM one year ago. Then the business world was distinctly frosty, uncertain of how toRead More »from For once, an audience that approves of Cameron’s cuts