Concrete bollard nominated for business award after social media fans crash vote

Helena Horton
The bollard is known for being knocked down by cars - Google

A concrete bollard in Preston has been unexpectedly nominated for a business award after voters were charmed by a parody Twitter account.

'Fishergate Bollard' is known for being regularly knocked over by cars and has become a local landmark.

Because of the account, which has 2,500 followers, it has become one of the eight finalists of the City Star Award which is run by the city's Business Improvement District. 

The organisers of the award said that members of the public nominated and voted for the bollard, and 48,000 people cast votes to choose the finalists.

 The person behind the account, who wishes to remain anonymous, told the BBC they were "knocked out" to be nominated for the award.

They said the bollard had been "always been overlooked, especially by rail replacement busses".

Fellow finalist Ed Walker, who was nominated for Blog Preston, which he edits, told the BBC: "I've never been up against the bollard before, although I know many drivers have.

"I wish the bollard the best of luck. It has certainly become a semi-regular feature of Preston life, when it's not rolling down Fishergate Hill that is."

Some have complained that the bollard is taking the place of a local business, and that inanimate objects should be barred from the competition.

Local  councillor Martyn Rawlinson tweeted: "Perhaps you need a new rule barring inanimate objects from nomination? Bit of a kick in the teeth to local entrepreneurs."

A local wrestling academy complained: "@FishergateBllrd in The running for Smiles Better Award but we can't even get nominated. Why is this? we bring hundreds of thousands of pounds to #Prestons economy and broadcast to the world monthly."

However, the Business Improvement District said in response to the nomination "that's democracy!"

BID manager Mark Whittle added the award is "for things people have an affinity with".