- Conor McGregor says he likes to share a whiskey only with friends, family, or fans.
- So that means he'd be loath to enjoy a drink with his nemeses Khabib Nurmagomedov and Floyd Mayweather Jr.
- McGregor suffered back-to-back defeats after being beaten by Mayweather in a boxing-rules bout in 2017 and Nurmagomedov at UFC 229 in October.
- But McGregor's whiskey brand, Proper No. Twelve, seems to be a winner, as the Irish fighter has issued a rare apology …
- … because the bottle has sold out so fast they've had to ramp up production to restock shelves in December.
Conor McGregor would not enjoy sharing a whiskey with his nemeses Khabib Nurmagomedov and Floyd Mayweather Jr.
The Irishman, a concussive striker with the market-leading mixed-martial-arts firm UFC, lost two of his most recent bouts.
He was defeated in the 10th round of a boxing-rules bout by the American boxer Mayweather in 2017, and he was submitted in the fourth round by the Russian wrestler Nurmagomedov in an MMA contest last month.
Between those two fights, McGregor worked on his personal brand by launching a clothing line and a bottle of whiskey called Proper No. Twelve.
In an interview with Entrepreneur, McGregor was asked which of his most recent opponents he'd rather share a drink with. His answer was simple: neither.
"I drink Proper No. Twelve with those close to me," he said. "My friends and family and those I grew up with, that is whom I like to sit and have a glass of Proper whiskey with. I also love to enjoy it with customers and consumers in bars. That has been even more fun than I expected."
McGregor has actually offered Proper No. Twelve to Nurmagomedov before, at a prefight press conference in September — and Nurmagomedov refused it, saying he did not drink.
The whiskey has proved popular with fans, though. Page Six reports it ran out so quickly that Proper No. Twelve has had to step up production to get "a couple million" bottles distributed to the United States.
McGregor is known for his razor-sharp wit and his headline-grabbing antics. After his 2016 knockout victory over the former champion Eddie Alvarez, McGregor grabbed the mic and said: "I've ridiculed everyone on the roster. I just want to say from the bottom of my heart, I'd just like to take the time to apologize … to absolutely nobody! The double-champ does what the f--- he wants!"
Well, now that he ran out of whiskey, McGregor has done something he rarely ever does — and that is saying sorry.
"I don't usually see reason to apologize," he said, according to Page Six.
Business Insider has also been told that Proper No. Twelve is "producing many hundreds of thousands of bottles" to restock shelves in December.
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