Contestant from Leicester wins Big Brother 2024

Ali Bromley has seen off the other 15 contestants to win this year's Big Brother contest. The ITV show reached its final on Friday night (November 15), reports the Manchester Evening News.

Ali, who had been the subject of complaints due to a top that she wore on the show last month, was in the running for the win against four others finalists - Marcello Spooks, Emma Morgan, Hanah Haji, and Segun Shodipo. But Ali had been the bookies' favourite to win the top prize of £90,000.

When she was told the news, Ali hugged runner-up Marcello and asked: "Are you joking me?" In the Late and Live show segment, Ali was asked if she'd expected to win.

READ MORE: Leicester's ITV Big Brother star Ali Bromley favourite to win show amid T-shirt controversy

She said: "No, absolutely not! I was ranked least likely to win, I think, within the house from the beginning. I didn't think I'd win, I feel like I've made a few pretty good calls, maybe?

"But this one? No, I didn't call it at all."

The show included the announcement that Big Brother, which first aired in the UK nearly 25 years ago, would return for two more series next year. There will be a celebrity one in the spring and another regular series later in 2025.

Paul Mortimer, ITV's director of reality commissioning and acquisitions, said: "Big Brother programming has firmly established itself across ITV's platforms and become a favourite with our viewers. Together, Big Brother and Celebrity Big Brother have grown audiences on ITV1 and ITV2 and amassed almost 100 million streams on ITVX.

"We're therefore very excited to be able to throw open the House doors once again for another series of both Big Brother and Celebrity Big Brother in 2025, which are sure to promise more unmissable entertaining and captivating moments."