Cornwall discount card schemes to make your pound go further this January

January is here, and many of us will be feeling the post-Christmas pinch. Whether you were too generous with gifts, or all that festive partying put a dent in your bank balance, it's a truth universally acknowledged that the first month of the year is a long and gloomy one.

If payday seems like a dim and distant proposition right now, we've got a little perk for you. Welcome to your guide to Cornwall's many varied and generous discount cards.

From the county-wide to the town-specific, there are ways to save while still having treats you like - if you know where to look. Try not to worry about the coming weeks and their impact on your current account, as you browse these offers instead.

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Pard Card

What is it? Pard Card is a locals only discount card by Jam & Meme that unites Cornish people with Cornish business and rewards local custom. Pard Card covers all kinds of businesses, from pasty shops to garages, and loads of others in between, using your card supports local businesses, helps you discover new favourites and helps to grow the Pard Card community.

How do I get it? Cornish locals only can buy a Pard Card, which is then valid for 12 months. Once received they can use the locations page on this website to see discounts and offers from local businesses who support the Pard Card discount scheme. A valid Pard Card must be shown at the point of purchase for the discount to be redeemed.

What sort of offers are available? Discounts on hair and beauty, food and coffee - and more.

Girls in Cornwall

What is it? The Girls in Cornwall Discount Card is a physical card that gives you discounts at businesses based right here in Cornwall. The card is designed for women living in Cornwall who want to enjoy special offers and support local businesses.

How do I get it? The GIC website mentions a waiting list, so get your name on there and you could be in for some treats to come.

What sort of offers are available? Money off everything from jewellery and wellbeing to food and drink.

Camborne Town Loyalty Card

What is it? It's a high street-wide loyalty card to encourage people to shop locally. Every time shoppers make a purchase in one of the participating shops, their new loyalty card will be stamped - after 10 stamps they can get one purchase free.

There is also a chance for shoppers to win up to £100 in shopping vouchers each month if they get 10 out of 10. Participants can submit as many completed cards as they wish in one month, but each business can only stamp a customer’s card once each day.

How do I get it? Cards are available in participating businesses around BID Camborne member businesses – look out for the flyers or visit the website to find out more and to read the full terms and conditions.

What sort of offers are available? There is a whole list of businesses that will stamp your card here.

Love Newquay Loyalty Card

What is it? The Love Newquay Loyalty Card gives holders exclusive discounts and offers from a range of the towns shops, restaurants, bars and activities, with new offers, upgrades and deals added every month.

How do I get it? You can pick up a card from Newquay tourist information centre on Marcus Hill. All loyalty cards are free. Find out more on the website.

What sort of offers are available? Money off hot drinks, stays and even spa treatments.

St Ives Gold Card

What is it? For £5, the Gold Card unlocks discounts and special offers from a wide range of participating businesses, helping you save while you shop locally.

How do I get it? Cards are available online, by phone and at pop-ups in St Ives. Find out more on the website.

What sort of offers are available? Participating businesses across St Ives will proudly display a Gold Card window sticker. Enjoy a minimum of 10 per cent off at participating stores, cafés, and restaurants.

Merlin Cinemas

What is it? It's a card which gives you money off tickets at Merlin Cinemas. There are branches across Cornwall.

How do I get it? It's £15.00 for adults and £12.50 for seniors and children per year, and you can purchase online or in person. Find out more here.

What sort of offers are available? It gives adults £2.50 off their ticket price, and £2 off for seniors or children. It also gives you 10 per cent off food, and on 'Magic Mondays' you get two tickets for the price of one.

The Lifestyle Card

What is it? This national scheme says you can access more than 5,000 deals from local, national, and online businesses with a mobile-friendly digital card.

How do I get it? Annual membership is £40, or it's £3.75 per month. Find out more here.

What sort of offers are available? Members can save money at local independents, as well as national and online businesses. Simply search 'Cornwall' to find out the businesses which it's working within the county.