Coventry Four Lads in Jeans recreate famous viral photo ahead of Euro 2024

Jamie, Connor, Kevin and Alex were dubbed the 'Four Lads in Jeans'
-Credit: (Image: Instagram)

Coventry-based 'Four Lads in Jeans' - who found viral fame four years ago - have recreated their iconic pose for an advert ahead of Euro 2024. It also includes former EastEnders star Dyer Dyer, who strips to swimming trunks and pulls pints, and ex-England international, Peter Crouch.

Paddy Power is renowned for its comic promotions. And this time they have mixed the infamous behaviour of the English abroad, with their derided fashion sense and Brexit, as people from around Europe are questioned about why they love England.

In one part of the ad, a stylish Italian woman gestures towards the 'effortless style' of the English, with the camera focusing on the 'Four Lads in Jeans' re-enacting their viral post from 2020. It leaves her exclaiming 'Mamma Mia' as Jamie Phillips, Connor Humpage, Kevin Rooney and Alex Lacey take centre stage, reports the Daily Mirror.

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Pals Jamie, Connor, Kevin and Alex shot to fame while on a 'boozy brunch' in Birmingham. The boys admitted they were confused as to why they had become an internet sensation in their tight tops, bulging muscles and skinny jeans.

Speaking about their sudden jump to internet fame, Connor said: “We just went on a lads' boozy brunch and asked a random stranger to take a picture of us and then all of a sudden it went viral. What people do not know is the photo had been up before it became a meme so it was a shock to all of us.

“And we did not understand - we were just wearing what everyone else was wearing at the time. People have said we were behind the times and wondered why we were wearing skinny jeans for so long but they are only seeing a snapshot. We had stopped wearing skinny jeans basically as soon as the photo came out because the fashion had changed.”

'Four Lads in Jeans' recreated the viral pose for Paddy Power
'Four Lads in Jeans' recreated the viral pose for Paddy Power -Credit:Paddy Power

It is not the first promotional gig the quartet have had, with the four friends participating in ads for the likes of McDonald's, Sony and the Bullring. Pals Jamie, Connor, Kevin and Alex even snagged a cheeky appearance alongside comic Jack Whitehall in a sketch shot for the 2022 Brit Awards.

In August 2022, their likeness was also immortalised in sculpture by artist William Douglas, better known as Tat Vision. It was unveiled where the original snap was taken, outside All Bar One in Grand Central.

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