Crime, cost of living and promises of tax cuts - voters have their say on important General Election issues


With the 2024 General Election on the horizon, Chronicle Live spoke to shoppers in Newcastle city centre ahead of 4th July. People had their say on key policies, and told us what they think of Conservative Party leader Rishi Sunak, and Labour Party leader Sir Keir Starmer.

UK finances, crime, cost of living and the environment and pollution are major issues that have been raised by shoppers who spoke to ChronicleLive in Newcastle City centre. But some said the Tory promises of tax cuts if they are elected back into Government on July 4 will not persuade them to give up their vote.

Emily Kinghorn, a 26-year-old from Boldon said: "The most important issues for me are how everything has become a lot more far right recently, with the Labour Party moving away from the left. As well as people's lack of morality and empathy, with how certain issues are being portrayed in the media as more divisive than they actually are, especially anything on LGBTQ+ rights and immigration.

"With Rishi Sunak, he is unelected, and he is abhorrent in my opinion. A slogan that I use to describe Sir Keir Starmer is 'a Tory in a red tie' I'm not swayed by anything that the Tories say, I don't believe in anything from the two main parties at the moment. I don't trust anything that comes out of their mouths."

Yvonne Martin said: "I think that the regeneration of Britain is the important issue currently, and getting our finances back in order. I'm not persuaded by the Tory policy of tax cuts, as I think we need to pay our taxes to get decent services in this country, and this demonstrates the lies that they're prepared to put out there.

"I think that Rishi Sunak is disloyal, untruthful and a money grabber. On the contrary, Sir Keir Starmer is honest, straight forward and he is looking to the best for Britain."

Anthony Smith, 71, spoke at length about the issues that the country is currently facing. He said: "For me, the problem of violence and knife crime, and the environment and pollution are huge issues that need to be sorted. The cost of living is also a huge issue and I imagine many people would say the same.

"On Rishi, do you want me to be polite? I don't much care for him, he seems to be slippery in more ways that one. This apology on not taking part in the D-Day event seems shallow to me.

"Again, Sir Keir Starmer comes across as not very strong, it's hard to tell where he stands to be honest. I don't pay taxes so the issue of tax cuts won't effect me."

Finally, Jordan Digby, 29, said: "I think looking after all classes of people is so important.

"At the moment, it is way too divided in terms of the upper-classes compared to the lower-classes. I think Rishi Sunak is a very lucky man, he has used economic instability and the pandemic to his benefit.

"With Sir Keir Starmer, his heart is in the right place, but he has fallen into that trap of the top two political parties looking after themselves. With the tax cuts, I think the Tories will be lucky if they get back in and I think the corporation tax cuts are another kick in the teeth."

As the General Election draws nearer, ChronicleLive will continue to speak to people in the region on these issues. We will be heading other constituencies in order to better understand the wishes of the people of the North East