Kendrick Lamar caused jaws to drop when he released his latest single “Humble” and it’s accompanying video last week, and now he’s giving fans even more reason to say, “damn,” after revealing the title for his new album, appropriately named Damn.
Lamar took to his social media Tuesday to announce the album’s title along with a pair of Instagram photos of the album’s artwork and a tracklist, which revealed only two guest spots on the project, including a song titled,“Loyalty,” featuring Rihanna and “Xxx.” with U2.
The Compton-born rapper’s new album consists of 13 tracks, including “Humble,” which he surprise-released along with an accompanying video praising natural beauty and stretch marks over made-up faces and body enhancements. The song managed to debut at No. 2 on Billboard’s Hot 100 and snagged the No. 1 spot on the magazine’s Hot R&B/Hip-Hop Songs list, despite the complaints of critics who accused Lamar of causing division among a group of women with some of the lyrics rapped in “Humble.”
On the track, Lamar says that he’s “so f**kin’ sick and tired of the Photoshop. Show me somethin’ natural like an afro on Richard Pryor. Show me somethin’ natural like a** with some stretch marks.”
The lyrics didn’t sit well with a wave of male and female listeners who expressed disappointment with the way Kendrick appeared to condemn women who were interested in makeup and beauty culture while uplifting women who wore their natural hair and bodies.
However, there were some critics who commended Lamar for shedding light on a subculture of women who arent so into enhancing their looks during a time when Instagram models and girls who rock faces packed with makeup and hair extensions seem to be getting the most attention.
Knowing Lamar’s history of rapping controversial lyrics and songs with thought-provoking titles like “Pride,” “Lust” and “God” also on the album, fans should expect Damn. to feature even more of the 29-year-old’s hard-to-digest words and morally resounding bars.
Damn., will not feature Lamar’s first single of 2017, “The Heart Part 4.”
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