David Hasselhoff dressed up in his red Baywatch jacket on Wednesday to open a new attraction at Blackpool Pleasure Beach.
The Britain's Got Talent judge jetted in from LA to help launch Nickelodeon Land.
As well as cutting the official ribbon he also tried out a few rides, including the log-flume.
He was joined at the park by several of the channel's characters, including SpongeBob Squarepants.
David said it was an honour to open the area.